Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence PICK performance in the Kuwait and how they change over time
See what factors influence PICK performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of PICK' competitors in the Kuwait
An analysis of PICK' competitors in the Kuwait
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
PICK is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
PICK is a leading brand in Kuwait's Cafe & Restaurants industry, ranking in the top 1% with a percentile of 99. This indicates a strong market presence. Peers in the same percentile range include Barbacoa, Kings of Maillard, Haseer Restaurant, IHOP, Marco's Burger, and JOE & THE JUICE, reflecting intense competition at the top.
Customer satisfaction (CSAT) is vital, showing customer contentment. High CSAT often correlates with loyalty and positive recommendations, driving repeat business.
PICK's overall customer satisfaction in Kuwait is 72%, with a 2 percentage point increase year-over-year. Satisfaction varies by region, with Mubarak al-Kabir Governorate at 80% and Capital Governorate at 70%. This highlights regional differences in customer experience that may require targeted improvements.
Average check reveals spending habits. Tracking helps optimize pricing, promotions, and menu offerings for revenue growth and enhanced customer value.
PICK's overall average check in Kuwait is 3.9 KWD, up 10.8% year-over-year, indicating increased customer spending. Average check varies by region, with Mubarak al-Kabir Governorate at 4.3 KWD. This regional difference in spending informs localized marketing strategies.
Outlet count reflects brand's reach. More outlets can mean broader availability, greater market coverage, and enhanced customer convenience and brand recognition.
PICK has a varying number of outlets across Kuwait, with Capital Governorate having the most at 15. Hawalli Governorate has 10 outlets. The distribution of outlets indicates strategic focus on specific regions within Kuwait to maximize market penetration.
Competitive analysis shows key rivals. Knowing competitors' visitation helps refine marketing, strengthen positioning, and capture greater market share.
PICK's top competitors in Kuwait, based on customer cross-visitation, include McDonald's (17.59%), Ananas (11.73%), Coffee Bean & Tea Leaf (9.26%), KFC (8.64%), and Caribou Coffee (6.79%). This shows the competitive landscape and brands frequented by PICK's customers.
Traffic workload identifies peak hours. Understanding customer traffic patterns helps optimize staffing, promotions, and resource allocation for peak efficiency.
PICK experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (70.87%). This suggests strategic importance of operational readiness and promotional activities during evening hours to maximize sales.
Consumer segment analysis guides marketing. Understanding demographics like gender and generation enables targeted messaging and personalized experiences.
PICK's customer base shows a high affinity towards women (89), indicating a significant female consumer base. Gen X (158) are overrepresented, while Gen Y (102) shows average representation. This informs targeted marketing strategies.