Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Kuwait and how they change over time
See what factors influence McDonald's performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Kuwait
An analysis of McDonald's' competitors in the Kuwait
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Kuwait holds a leading market performance position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong competitive advantage and significant customer preference. Performance peers within the same range include Johnny Rockets and Burger King.
Customer satisfaction (CSAT) reflects brand perception, affecting loyalty and repurchase rates; monitoring CSAT helps identify areas for improvement.
McDonald's overall customer satisfaction in Kuwait is 57%, a decrease of 2.8 percentage points year-over-year. Mubarak al-Kabir Governorate shows the highest CSAT at 68% with significant growth, while Capital Governorate has the lowest at 48% with a decline. There is variability in the levels of CSAT across different States.
Average check reveals customer spending habits and pricing effectiveness, vital for revenue management and profitability optimization.
The overall average check for McDonald's in Kuwait is 4.8 KWD, reflecting a 4% increase year-over-year. Jahra Governorate has the highest average check at 7 KWD. The general increase suggests successful pricing strategies or increased order values.
Outlet count indicates market reach and expansion efforts, reflecting brand accessibility and potential market penetration within the industry.
McDonald's has a significant presence in Kuwait, with the highest number of outlets (22) in Ahmadi Governorate. This distribution indicates a strong infrastructural footprint across different regions to maximize customer convenience and market coverage.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market position and customer retention.
McDonald's customers in Kuwait also frequently visit Starbucks (10.74%), KFC (10.20%), and Burger King (8.99%). These brands represent the main competitors vying for the same customer base, highlighting the competitive landscape in the Cafe & Restaurants sector.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing customer throughput.
McDonald's in Kuwait experiences peak traffic workload between 8 PM and 10 PM, reaching 72.23% at 10 PM. Understanding these peak hours enables strategic staffing and resource management to meet customer demand effectively.
Consumer segment analysis tailors marketing strategies to specific demographics, maximizing engagement and resonance with target audiences.
McDonald's customer base in Kuwait shows that women are overrepresented, having an affinity index of 53%, while men are highly overrepresented with an affinity index of 124%. Gen X has an affinity index of 111% and Gen Y has an affinity index of 101%, indicating a high affinity.