Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pims performance in the Russia and how they change over time
See what factors influence Pims performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pims' competitors in the Russia
An analysis of Pims' competitors in the Russia
In Cafés & Restaurants
·Jun – Aug 25
Pims is in the lower 32% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pims is in the lower 32% of brands in the Cafe & Restaurants industry in Russia, indicating a below average market performance. This suggests Pims has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile range include Level Kitchen, Dzhondzholi, Secret Kitchen, Gambit, Phobo, and Krasnodarskiy Paren'.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. Monitoring CSAT is crucial for identifying areas for improvement.
Pims' overall customer satisfaction (CSAT) is 27%, a decrease of 14.4 percentage points year-over-year, indicating a significant decline in customer happiness. In the Central Federal District, CSAT is 30%, down 10.6 percentage points. The CSAT dynamic data shows fluctuations, with a peak in July 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential. Expansion strategies rely on understanding outlet distribution.
Pims has 64 outlets in Russia. The majority (41) are located in the Central Federal District, followed by the Volga Federal District (8). Other districts have fewer outlets, indicating a concentration of Pims' presence in central Russia.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts. It highlights opportunities and threats.
The top competitors for Pims, based on customer cross-visitation, are Вкусно — и точка (28.57%), Ovsyanki (14.29%), Burger King (14.29%), Ресторан 10/6 (14.29%), and Chaykhana Uzbekskaya Kukhnya (14.29%). This indicates that customers who visit Pims also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours. It informs scheduling.
Pims experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest activity around 12:00 PM to 7:00 PM. Traffic is minimal during the early morning hours (0:00 AM to 7:00 AM). This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI. Affinity insights inform positioning strategies.
Women are overrepresented among Pims' consumers (affinity index of 143), while men are underrepresented (affinity index of 33). Gen Z is significantly overrepresented (affinity index of 465), while Gen Y is slightly underrepresented (affinity index of 81). This suggests a strong affinity among younger, female consumers.