Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 프랭크버거 performance in the South Korea and how they change over time
See what factors influence 프랭크버거 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of 프랭크버거' competitors in the South Korea
An analysis of 프랭크버거' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
프랭크버거 is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
프랭크버거 holds a leading position with a 99th percentile, placing it in the top 1% of brands in South Korea's Cafe & Restaurants industry. This demonstrates strong market share and customer preference compared to competitors like Zio Cucina Ikseon, Myeongdong Joomak, 진전복삼계탕 논현직영점, 청년고기장수 충주연수점, Darling Kitchen, and 대낚식당, which share the same top-tier ranking.
CSAT measures customer happiness. Tracking changes identifies areas needing improvement, ensuring loyalty and positive brand perception.
프랭크버거's overall CSAT is 80%, a decrease of 3.7 percentage points year-over-year. This decline suggests a potential need to address service or product issues. However, in Gyeonggi, customer satisfaction is notably high at 93%, reflecting a positive trend with an 11 percentage point increase.
Average check reveals spending per customer, indicating pricing strategy effectiveness and customer perceived value and affordability.
프랭크버거's overall average check is 17K KRW, showing a substantial 59.2% increase year-over-year. In Gyeonggi, the average check is even higher at 22.8K KRW. This increase suggests customers are spending more per visit, potentially driven by menu updates or increased order sizes.
Outlet count reflects brand reach. Expansion boosts visibility and sales; monitoring distribution identifies growth opportunities.
프랭크버거 has a significant presence with 85 outlets in Gyeonggi. Other key regions include South Chungcheong (14 outlets), North Gyeongsang (13), South Jeolla (12), and Gangwon State (12). This distribution highlights Gyeonggi as a primary market, with opportunities for expansion in other regions.
Identifying top competitors helps understand market dynamics, benchmark performance, and refine strategies for competitive advantage.
프랭크버거's customers also frequently visit Starbucks (20.90%), Seolbing (7.46%), A Twosome Place (7.46%), Burger King (5.97%), and McDonald's (5.97%). This cross-visitation indicates shared customer preferences. Starbucks is a leading competitor. There is an opportunity to differentiate from other burger brands.
Understanding peak traffic helps optimize staffing, manage resources, and ensure smooth operations for maximizing sales.
프랭크버거 experiences peak traffic between 11 AM and 8 PM, with the highest workload around 12 PM (51.05%). Traffic is lowest in the early morning hours. This indicates the need for increased staffing and resource allocation during peak hours.
Understanding consumer demographics allows tailoring marketing, aligning offers to specific needs, enhancing engagement and brand affinity.
프랭크버거's consumer base shows a notable affinity from men (135 index) and a slightly under-indexed affinity with women (50 index). Gen X (110 index) and Gen Z (109 index) are overrepresented. Gen Y (87 index) shows lower affinity. This suggests targeted marketing strategies should focus on men, Gen X, and Gen Z demographics.