Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pempek Selamat performance in the Indonesia and how they change over time
See what factors influence Pempek Selamat performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Pempek Selamat' competitors in the Indonesia
An analysis of Pempek Selamat' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Pempek Selamat is in the top 3% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant industry.
Pempek Selamat's market performance is in the top 3% within Indonesia's Cafe & Restaurants industry, indicating a leading position. This percentile demonstrates a strong brand presence compared to peers like Soto Ayam Khas Semarang Pak Man, KABOBS - Premium Kebab, Pejaten Village, Raa Chai Suki and Barbeque MBG, Palereman Kopi Ponorogo, Sanctuary Umalas Restaurant by Wonderspace and Mesir Restaurant, all positioned at the 97th percentile.
Tracking outlet numbers indicates expansion. Analyzing distribution across regions highlights growth areas, and helps in supply chain & marketing decisions.
Pempek Selamat has a total of 15 outlets. Sumatra dominates with 13 outlets, while Java has 2. This distribution indicates a stronger market presence in Sumatra compared to Java.
Competitor analysis identifies key rivals. Cross-visitation data reveals shared customers, informing strategies to attract and retain customers.
Pempek Selamat's customers also frequently visit RM Pusako Duo, Dapur Bang Haji Ubet, and Kopi Kenangan (all at 7.89% cross-visitation), followed by Rumah Makan Adem Ayem and Pizza Hut (both at 5.26%). This indicates these brands compete for the same customer base.
Traffic workload insights reveals peak hours. Optimizing staffing and promotions can enhance customer experience, maximizing efficiency and revenues.
Pempek Selamat experiences peak traffic between 15:00 and 19:00, with the highest workload at 18:00 (59.65%). Traffic starts building from 7:00, indicating early risers. There is no traffic from 22:00-6:00.
Understanding segments enables targeted campaigns. Gender and generation affinity reveals how to tailor marketing for optimal engagement & conversion.
Women are over-represented in Pempek Selamat's consumer base with an affinity index of 114, while men are under-represented with an index of 83. Gen X exhibits a very high affinity (305), while Gen Y (78) and Gen Z (48) are under-indexed.