Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Available by subscription
Available by subscription
See what factors influence Parmê performance in the Brazil and how they change over time
See what factors influence Parmê performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Parmê is right in the middle
Sample of brands in the same percentile
An analysis of Parmê' competitors in the Brazil
An analysis of Parmê' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Parmê's market performance is at the 50th percentile, indicating an average market position. This means Parmê's foot traffic is typical compared to other Cafe & Restaurants in Brazil. Performance peers in the same percentile range include La Gustosa Pizzas, Ambar, The Best Açaí Santo Antônio, Esquina Santê, Tocadonazareno, and Restaurante da Marli.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
Parmê's top competitors based on customer cross-visitation are McDonald's (16.99%), Outback Steakhouse (6.13%), Burger King (5.85%), Frontera (5.57%), and Bob's (3.06%). This indicates a significant overlap in customer base with McDonald's, suggesting a need to understand shared customer preferences.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced service.
Parmê experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 6:00 PM (61.85%) and 8:00 PM (61.37%). The lowest traffic is between midnight and 7:00 AM. This data helps optimize staffing during peak hours.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographic groups.
Parmê's customer base shows a high affinity for women (82%) and an over-representation of men (118%). Gen Z is significantly over-represented (225%), while Gen X (88%) and Gen Y (68%) are under-indexed. This suggests a strong appeal to younger consumers.