Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Parmê performance in the Brazil and how they change over time
See what factors influence Parmê performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Parmê' competitors in the Brazil
An analysis of Parmê' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Parmê is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Parmê's market performance is at the 48th percentile, indicating a below average/lagging position. This suggests Parmê has a smaller share of the market compared to competitors. Performance peers in the same percentile range include Restaurante Tempero da Vovó, Seo Venâncio Dogueria - Unidade, Barraca Roots Tibau, L'Entrecôte de Paris, Bar do Lopes | Bar Vila da Serra, and Padaria Real ``.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Parmê's overall customer satisfaction (CSAT) is 63%, a 3.6 percentage point increase year-over-year. The Southeast Region mirrors this overall CSAT. This indicates a positive trend in customer perception of Parmê.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Parmê's overall average check is 82.2 BRL, a 5.7% increase year-over-year. The Southeast Region's average check is also 82.2 BRL. This suggests customers are spending slightly more per visit compared to the previous year.
Number of outlets indicates market reach and brand presence, influencing accessibility and customer acquisition.
Parmê has 26 outlets in the Southeast Region. This indicates the brand's physical presence and accessibility to customers in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Parmê's top competitors based on customer cross-visitation are McDonald's (18.32%), Burger King (6.87%), Outback Steakhouse (5.73%), Frontera (4.58%), and Bob's (3.05%). This shows where Parmê customers also frequent, highlighting potential areas for competitive focus.
Traffic workload by hours reveals peak operational times, enabling efficient staffing and resource allocation.
Parmê experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Parmê's consumer base shows high affinity among women (120 index) and Gen X (142 index) and Gen Z (169 index). Men are under-indexed (81 index), as well as Gen Y (76 index). This suggests targeted marketing towards women and Gen X/Z could be particularly effective.