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Managing Partner, Global Business Development
See what factors influence Parmê performance in the Brazil and how they change over time
See what factors influence Parmê performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Parmê' competitors in the Brazil
An analysis of Parmê' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Parmê is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing competitive strength and customer preference.
Parmê, with a market performance of 99, is a leading brand. This high percentile indicates strong market presence and customer preference compared to competitors like Boteco Boa Praça, La Plancha Casa Shopping, and others which are also in the same percentile range.
Customer satisfaction (CSAT) indicates how well the brand meets customer expectations, crucial for loyalty and business growth.
Parmê's overall CSAT is 65%, a 5.7 percentage point increase year-over-year, showing positive improvement. In the Southeast Region, CSAT is also 65%. The CSAT fluctuated between 57.30% and 69.42% during the reporting period.
Average check reflects customer spending per visit, influencing revenue and indicating perceived value.
Parmê's overall average check is 82.4 BRL, a 7.3% increase year-over-year, suggesting customers are spending more per visit. The average check in the Southeast Region is also 82.4 BRL. The average check fluctuated between 81.17 BRL and 83.13 BRL during the reporting period.
Number of outlets indicates brand reach and accessibility, impacting market penetration and revenue potential.
Parmê has 26 outlets in the Southeast Region. This indicates its physical presence and accessibility within the region, reflecting a significant market reach.
Understanding key competitors reveals market dynamics and helps refine competitive strategies for growth.
Parmê's top competitors based on cross-visitation are McDonald's (21.28%), Burger King (6.91%), Outback Steakhouse (5.59%), Frontera (3.99%), and Habib's (3.19%). This shows customers who visit Parmê also frequent these brands.
Traffic workload distribution reveals peak hours, enabling staffing and resource optimization.
Parmê experiences peak traffic workload between 10 AM and 10 PM, with the highest workload around 7 PM (62.97%). This indicates the busiest hours for the restaurant chain, with a workload of only 0.52% at 3 AM.
Consumer segment analysis informs targeted marketing strategies, enhancing engagement and brand relevance.
Parmê's consumer base shows a high affinity index for women (73) and men (123). Gen X (178), Gen Y (71), and Gen Z (128) each show varying levels of engagement; Gen X is most over-represented, while Gen Y is under-represented.