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Managing Partner, Global Business Development
See what factors influence Papas Queen's performance in the Peru and how they change over time
See what factors influence Papas Queen's performance in the Peru and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Papas Queen's' competitors in the Peru
An analysis of Papas Queen's' competitors in the Peru
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Papas Queen's is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand’s share of foot traffic reveals its competitive strength and customer preference in the cafe & restaurant industry.
Papas Queen's holds a leading market position with a percentile of 97.00, placing it in the top 3% of brands. The brand's performance peers, including Restaurant la Glorieta Tacneña, Don Filo Sangucheria Salchipaperia, Maria Almenara, Mamá Seledonia Restaurant, Kampu, and Recreo Tipico "TU CASA", share a similar market position, indicating a closely competitive tier within the industry. The brand is showing a decrease of 2.00 compared to the previous year.
CSAT indicates customer loyalty and overall experience, directly impacting repeat business and brand advocacy.
Customer satisfaction for Papas Queen's is at 35.00%, a decrease of 24.80 percentage points year-over-year. The CSAT in Lima is also 35.00%, reflecting the overall trend. The CSAT was at its highest in June and July 2025 at 61.11% but started from 20.00% in May, suggesting a need to investigate drivers of customer satisfaction to improve their experience.
Outlet count indicates brand reach and expansion, reflecting growth and market penetration.
Papas Queen's has a total of 18 outlets, with 17 located in Lima and 1 in La Libertad. The majority of the outlets are located in Lima. There is no growth value for any state.
Understanding competitor overlap helps refine marketing and identify competitive threats.
The top competitors for Papas Queen's include Korean food CONAMU (15.79%), Rustica (10.53%), Starbucks (10.53%), and Pizza Hut (10.53%). Customers of Papas Queen's also visit these brands, indicating shared target audiences and potential competitive strategies to consider.
Traffic patterns highlight peak hours, guiding staffing and marketing efforts to meet demand.
Papas Queen's experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (60.91). Traffic starts to increase around 11:00 and decreases significantly after 22:00. There is almost no traffic before 11:00, indicating focus on lunch and dinner service.
Understanding consumer demographics allows tailored marketing, enhancing engagement and conversion.
Women show a high affinity (141%) for Papas Queen's. Gen Y also exhibits a high affinity (166%). Men are under-indexed (72%). This suggests marketing should target women and Gen Y.