Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Papa Murphy's Pizza is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Papa Murphy's Pizza performance in the United Arab Emirates and how they change over time
See what factors influence Papa Murphy's Pizza performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Papa Murphy's Pizza' competitors in the United Arab Emirates
An analysis of Papa Murphy's Pizza' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand strength and customer preference in the industry. It reveals competitive standing and foot traffic share.
Papa Murphy's Pizza holds a leading market position (97th percentile) in the UAE's cafe & restaurant sector. This indicates a top brand favored by customers. Peers include Spice Grill Seafood Restaurant, Reif Japanese Kushiyaki, Caya, Benjarong, Wendy’s - Mushrif, Abu Dhabi, and Atmosphere Burj Khalifa, all within the same percentile.
Customer satisfaction measures loyalty and service quality, impacting brand perception and repeat business. It's vital for sustained growth.
Overall customer satisfaction for Papa Murphy's Pizza is 51%, a decrease of 2.3 percentage points year-over-year. Dubai shows higher satisfaction (60%) with a 7 percentage point increase, while Abu Dhabi Emirate lags at 36% with a decrease of 22.3 percentage points. Addressing Abu Dhabi's lower CSAT is critical.
Average check indicates customer spending and menu value. Analyzing this KPI helps optimize pricing and revenue strategies.
The overall average check for Papa Murphy's Pizza is 65.1 AED, a 23.6% increase year-over-year. Dubai has an average check of 68.4 AED, while Abu Dhabi Emirate's is 58.3 AED. The growth value is 0% for both locations. This suggests stable spending habits in both regions.
Outlet count indicates market presence and expansion progress. More outlets typically mean greater brand visibility and customer access.
Papa Murphy's Pizza has 11 outlets in Dubai, 6 in Abu Dhabi Emirate, and 1 in Sharjah Emirate. This distribution reveals Dubai as the primary market. Expansion into other Emirates may present growth opportunities.
Identifying competitors and cross-visitation reveals market dynamics. It aids strategic positioning and customer retention efforts.
Papa Murphy's Pizza's top competitors in the UAE, based on customer cross-visitation, are KFC (7.08%), Wendy's (6.19%), Burger King (5.31%), McDonald's (4.42%), and Wingstop (3.54%). These insights highlight key brands vying for the same customer base.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation for efficient operations.
Papa Murphy's Pizza experiences peak traffic between 6 PM and 9 PM (HOD 18-21), with the highest workload around 8 PM. Traffic is minimal between 3 AM and 9 AM. Staffing should be adjusted to match these peak demand periods.
Understanding consumer segments tailors marketing. Gender and Generation insights improve targeting and relevance to customer groups.
Papa Murphy's Pizza's customer base shows high affinity among Men (index 128) and Gen Y (index 124), suggesting these groups are overrepresented. Women (index 54) and Gen X (index 70) are underrepresented, indicating potential areas for targeted marketing.