Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Oyster performance in the Japan and how they change over time
See what factors influence Oyster performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oyster' competitors in the Japan
An analysis of Oyster' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oyster is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oyster's market performance in Japan's Cafe & Restaurants industry is in the top 1% percentile, indicating a leading market position. This signifies a strong competitive advantage and high customer preference relative to peers like VIETNAM PALACE 船橋, Villa Bianchi Shinjuku, Sushimaru, ×samugyopusaru OKOGE Tennojiten Korean Restaurant, Tsukada Farm and Yakiniku Seizaemon, which are in the adjacent percentile range.
Customer satisfaction reflects brand loyalty and service quality, influencing repeat business and positive word-of-mouth referrals.
Oyster's overall customer satisfaction (CSAT) in Japan is 81%, a 2.6 percentage point decrease year-over-year. CSAT varies by location, with Ibaraki Prefecture at 100% and Hokkaido Prefecture showing the most growth (29.4pp). This mixed performance suggests regional strengths and areas needing improvement.
Average check reveals customer spending habits, essential for revenue forecasting and menu pricing optimization.
The average check for Oyster in Japan is 4.2K JPY, a 5.7% decrease year-over-year. Kanagawa Prefecture has the highest average check at 6.1K JPY. The overall decrease suggests a need to analyze pricing strategies or customer spending behaviors.
Number of outlets indicates brand reach and market presence, influencing customer accessibility and brand awareness.
Oyster has a limited number of outlets in Japan. Kanagawa Prefecture has the most (4), while Aichi Prefecture has 2, and Fukuoka, Chiba, Osaka and Hokkaido Prefectures each have 1. This distribution reflects a concentrated presence in specific regions.
Competitor analysis identifies key market rivals and their customer overlap, informing strategies to enhance brand differentiation.
Oyster's top competitors in Japan, based on customer cross-visitation, are Starbucks (8.99%), 店 (5.62%), Sushiro (4.49%), McDonald's (4.49%), and Marugame Seimen (3.93%). This indicates customers who visit Oyster also frequent these brands.
Understanding traffic workload helps optimize staffing and resource allocation during peak and off-peak hours.
Oyster experiences peak traffic workload between 11 AM and 1 PM, and again from 5 PM to 8 PM, with the highest traffic at 12 PM (61.33%). Traffic is minimal during early morning hours. This information can help optimize staffing.
Understanding consumer segments allows for tailored marketing, improving relevance and engagement with specific demographics.
Oyster's customer base in Japan shows a high affinity among women (117 index) and Gen Y (133 index). Men are under-indexed (89), as well as Gen Z (44). This suggests marketing should focus on younger and female consumers.