Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence OTAi Burger Malaysia performance in the Malaysia and how they change over time
See what factors influence OTAi Burger Malaysia performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OTAi Burger Malaysia' competitors in the Malaysia
An analysis of OTAi Burger Malaysia' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
OTAi Burger Malaysia is in the top 10% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
OTAi Burger Malaysia holds a leading position at the 90th percentile. This shows strong customer preference compared to its peers. Performance peers in the same range: BARRACKS CAFE CAMERON HIGHLANDS, Restoran Bubur Goreng, SK Homemade Cakes, LAKSA KAKWA, Kaw Kaw Burger Wangsa Maju, Restoran Azira.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates, crucial for sustainable growth and market share.
OTAi Burger Malaysia's overall customer satisfaction is 26%, a significant decrease of 49.3 percentage points year-over-year. Selangor shows a customer satisfaction of 24%, with a decrease of 58.2 percentage points. This decline necessitates investigation into service and product quality to boost customer loyalty.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategy and differentiation efforts.
OTAi Burger Malaysia's top competitors based on customer cross-visitation are: 4Fingers Crispy Chicken (15.38%), Four Eyes Bah Kut Teh (7.69%), Urban Daybreak Cafe (7.69%), Living Room Cafe Bar & Gallery (7.69%), and Su&Chef (7.69%).
Understanding consumer segments allows tailoring marketing to specific groups, improving engagement and ROI.
OTAi Burger Malaysia shows Men overrepresentation, while Women are underrepresented. Gen X exhibits a very high affinity.