Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OTAi Burger Malaysia performance in the Malaysia and how they change over time
See what factors influence OTAi Burger Malaysia performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
OTAi Burger Malaysia is in the lower 16% of brands
Sample of brands in the same percentile
An analysis of OTAi Burger Malaysia' competitors in the Malaysia
An analysis of OTAi Burger Malaysia' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OTAi Burger Malaysia's market performance is in the lower 16%, indicating a critically low market standing. This suggests the brand captures a smaller portion of customer traffic compared to competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same percentile range include Manjoe Taiwanese Dumplings, Ee Lo 一而海鲜餐厅, Ayam Gepuk Koboi, Nasi Kandar Yasmeen, Cempaka Kway Tiaw Kia, and Celup Steamboat & Grill IM1.
Identifying top competitors helps refine strategies. Cross-visitation reveals shared customers, informing targeted marketing and competitive positioning.
The top competitors for OTAi Burger Malaysia, based on cross-visitation, are KFC (27.27%), DayOne DayOne (18.18%), GO Noodle House (18.18%), McDonald's (18.18%), and Mohd Chan Restaurant (18.18%). This indicates that customers who visit OTAi Burger Malaysia also frequently visit these brands.
Traffic workload by hour reveals peak times, informing staffing and marketing. Understanding customer flow optimizes operations and service efficiency.
OTAi Burger Malaysia experiences peak traffic workload between 16:00 and 23:00, with the highest workload around 17:00-20:00. The lowest traffic workload is between 2:00 and 4:00.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights optimize messaging and positioning strategies.
OTAi Burger Malaysia's customer base shows a high affinity towards women (affinity index of 70) and a very high affinity towards Gen X (affinity index of 782). Men are overrepresented (affinity index of 128).