Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Oriental performance in the Malaysia and how they change over time
See what factors influence Oriental performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Oriental' competitors in the Malaysia
An analysis of Oriental' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oriental is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oriental holds a leading position in Malaysia's Cafe & Restaurants industry with a market performance of 98, placing it in the top 2% of brands. This strong percentile indicates high customer preference. Performance peers include Barbabros & Cuz, Apathaas Taste Indian Restaurant, Super Red HotPot, SOODAAP Fish & Chips, Chicken Chop, Friend Fries, and BANTIANYAO GRILLED FISH SUNWAY VELOCITY, all within the same top-tier market performance range.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, directly impacting revenue.
Oriental's overall customer satisfaction in Malaysia is 73%, a 12.5 percentage point increase year-over-year, indicating improved customer perception. Satisfaction varies by location, with Selangor at 82% (up 16pp) and Kuala Lumpur at 64% (up 11.7pp). The CSAT dynamic data from May to July 2025 shows fluctuations, peaking at 85.56% in July.
Average check indicates customer spending habits and pricing power, influencing total revenue and profitability per transaction.
Oriental's overall average check in Malaysia is 122.7 MYR, a slight increase of 0.1% year-over-year, suggesting stable spending habits. Average check varies by location, with Kuala Lumpur at 141.9 MYR and Selangor at 110.3 MYR. Dynamic data shows fluctuations from May to July 2025, peaking at 141.43 MYR in July.
Number of outlets reflects market reach and brand presence, impacting accessibility and potential customer base size.
Oriental has a total of 17 outlets in Malaysia. The distribution of outlets by state is as follows: Selangor (7), Kuala Lumpur (6), Perak (2), Negeri Sembilan (1), and Johor (1). Selangor has the highest number of outlets, indicating a stronger presence in that region.
Competitor analysis identifies market rivals and customer preferences, informing strategic positioning and competitive advantages.
Oriental's top competitors in Malaysia, based on cross-visitation, include DurianMan (4.39%), Starbucks (4.39%), McDonald's (3.51%), Village Park Restaurant (3.51%), and Din Tai Fung (3.51%). The data shows the brands whose customers also visit Oriental, highlighting potential areas for competitive focus.
Traffic workload patterns reveal peak hours, informing staffing and resource allocation for optimal customer service and operational efficiency.
Oriental's peak traffic workload in Malaysia occurs between 11:00 and 21:00, with the highest traffic at 13:00 (51.59%) and 20:00 (58.13%). The lowest traffic is between 0:00 and 8:00. Understanding traffic patterns can help optimize resource allocation.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI.
Oriental's consumer base shows a higher affinity among women (72%) and men (123%). Among generations, Gen X is significantly over-represented (277%), indicating a high affinity. Gen Y (84%) and Gen Z (57%) are under-represented, suggesting targeted strategies may be needed to increase engagement.