Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Ootoya performance in the Thailand and how they change over time
See what factors influence Ootoya performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Ootoya' competitors in the Thailand
An analysis of Ootoya' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ootoya is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
Ootoya holds a leading position, ranking in the top 1% in Thailand's Cafe & Restaurants industry. This signifies a strong market presence and high customer preference relative to its peers like Jim Joom Yak.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and impacts brand reputation and revenue through repeat business.
Ootoya's overall CSAT is 69%, a decrease of 3.2 percentage points year-over-year. Songkhla Province shows the highest CSAT at 71% with significant growth, while Nonthaburi Province has the lowest CSAT at 35% with a decline.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer willingness to spend.
The overall average check for Ootoya is 512.7 THB, an increase of 14.8% year-over-year. Nonthaburi Province reports an average check of 395.5 THB with no growth.
Outlet count reflects brand reach and market penetration, impacting accessibility and revenue potential across different regions.
Ootoya has a presence in multiple provinces, with the highest number of outlets (6) in Nonthaburi Province. Chon Buri and Chiang Mai Province each have 2 outlets. Other provinces have 1 outlet each.
Identifying key competitors through cross-visitation helps understand market dynamics and customer preferences to refine strategies.
Ootoya's customers also frequently visit Starbucks (11.54%), Sushiro (7.69%), and MK Restaurant (6.41%). McDonald's and Burger King share equal cross visitation (5.77%).
Traffic workload by hour shows peak operational times, enabling efficient staffing and resource allocation to maximize customer experience.
Ootoya experiences peak traffic workload between 12:00 and 19:00, with the highest workload at 13:00 (60.03%). Traffic is minimal before 9:00 and after 21:00.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women are over-represented among Ootoya's customers, with an affinity index of 77. Men are under-represented with an affinity index of 116. Gen X has an affinity index of 117, Gen Y has 77, and Gen Z is highly over-represented with an affinity index of 155.