Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence โนบิชา performance in the Thailand and how they change over time
See what factors influence โนบิชา performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of โนบิชา' competitors in the Thailand
An analysis of โนบิชา' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
โนบิชา is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
โนบิชา is in the top 3% (97th percentile) within Thailand's Cafe & Restaurants industry, indicating a leading market position. This means it attracts significantly more customers than most competitors. Performance peers in a similar range include หมี่เมง บางแสน Mheemen, นี่ไงหมูกะทะบุฟเฟ่ทะเลเผาบางแสน, Taste Bistro & Grill, bite of heaven café and restaurant ไบท์ออฟเฮเว่น คาเฟ่, Sarnies Cantina, and Coconut Monkey.
CSAT reflects customer happiness, crucial for loyalty, repurchases, and positive word-of-mouth, directly impacting long-term brand success.
โนบิชา's overall customer satisfaction (CSAT) is 60%, a decrease of 16.1 percentage points year-over-year. Chon Buri Province shows 88% CSAT with a -12.5pp change, while Samut Prakan Province has 63% CSAT with a -30.6pp change. This indicates a decline in customer satisfaction, especially in Samut Prakan Province, suggesting areas needing improvement.
Outlet count indicates brand reach and market presence, showing expansion efforts and customer accessibility across regions.
โนบิชา has the highest number of outlets in Pathum Thani Province (30), followed by Nakhon Ratchasima Province (27) and Samut Prakan Province (21). This distribution indicates a strong presence in these provinces, reflecting regional market prioritization and consumer demand.
Competitor analysis reveals market dynamics, customer preferences, and competitive landscape, informing strategic positioning and differentiation.
โนบิชา's top competitors based on customer cross-visitation are Suki Teenoi (16.67%), KFC (12.5%), Café Amazon (12.5%), SUSHI SEKI (8.33%), and McDonald's (8.33%). This highlights that customers who visit โนบิชา also frequently visit these brands, indicating potential competition for customer base.
Traffic workload reveals peak hours, guiding staffing, resource allocation, and promotional timing for optimal service and efficiency.
โนบิชา experiences peak traffic workload between 9 AM and 6 PM, with the highest activity around 11 AM and 12 PM. This data suggests that staffing and resources should be optimized during these peak hours to provide efficient service and manage customer flow effectively.
Consumer segments informs marketing and positioning strategies.
Women are overrepresented with an affinity index of 113, while men are underrepresented with an affinity index of 91. Gen X has a high affinity (209), suggesting a strong connection. Gen Y is underrepresented, with an affinity index of 73.