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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence On The Table performance in the Thailand and how they change over time
See what factors influence On The Table performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of On The Table' competitors in the Thailand
An analysis of On The Table' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
On The Table is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
On The Table's market performance in Thailand's Cafe & Restaurants industry is in the lower 42%, indicating a below average market standing. This suggests that the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile include Yar Ma Nya Bar & Lounge, Thank you Cup (Central Ladprao), Little Brother Pizzaria, After the Rain Coffee & Gallery, The Steak & more imperial world samrong, and REALM BANGKOK (เริ่ม แบงค็อก).
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
On The Table's overall customer satisfaction in Thailand is 71%, a decrease of 23.2 percentage points year-over-year. This decline suggests a potential issue with service quality or customer experience. CSAT varies by province, with Chiang Mai Province showing the lowest satisfaction at 42% and Phuket Province at 64%.
Tracking the number of outlets indicates brand expansion and market presence. More outlets can lead to greater brand visibility and accessibility.
On The Table has multiple outlets across various provinces in Thailand. Nonthaburi Province has the highest number of outlets with 5, followed by Chon Buri Province with 4. Several other provinces, including Chiang Mai, Pathum Thani, Nakhon Pathom, Phrae, Phitsanulok, Samut Prakan, Phuket, and Samut Sakhon, each have 1 outlet.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
The top competitors for On The Table in Thailand, based on cross-visitation, are Starbucks (6.73%), KFC (5.77%), Ros'niyom (4.81%), MK Restaurant (4.81%), and Fam Time Steak and Pasta (4.81%). This indicates that customers who visit On The Table also frequently visit these brands.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
On The Table experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity occurring between 12:00 PM and 6:00 PM. Traffic is significantly lower during the early morning hours (0:00 AM - 7:00 AM).
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, improving engagement and ROI.
On The Table's customer base shows a high affinity towards women (86%) and men (113%). Among generations, Gen X shows the highest affinity (131%), followed by Gen Y (105%), while Gen Z is under-indexed (75%). This suggests that Gen X are more engaged with the brand compared to the average consumer.