Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
On The Table is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence On The Table performance in the Thailand and how they change over time
See what factors influence On The Table performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of On The Table' competitors in the Thailand
An analysis of On The Table' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength, showing its share of customer traffic and competitive standing within the Cafe & Restaurants industry.
On The Table is a leading brand in Thailand's Cafe & Restaurants industry, ranking in the top 1% based on market performance between 2025-06-01 and 2025-08-31. This high percentile indicates a substantial market share and strong customer preference. Performance peers include Chai Phochana, ร้านอาหารตั้งหลัก, Park Terrace, Great Cafe Aonang Krabi, Smashburger, and ก๋วยเตียวหมูต้มยำ สูตรโบราณ พานทอง (ร้านกิจเจริญพาณิชย์), all also within a leading position.
Customer satisfaction (CSAT) reflects loyalty and brand perception, directly influencing repeat business and positive word-of-mouth referrals.
The overall customer satisfaction for On The Table is 71%, which decreased by 16.9 percentage points compared to the previous year. Customer satisfaction varies by location, with Chon Buri Province showing an increase (31.4pp), while Samut Prakan, Nonthaburi, Chiang Mai and Phuket Provinces shows a decrease. This suggests that customer experience is inconsistent across different regions, needing focused improvement strategies in specific areas.
Outlet count indicates brand reach and market penetration, reflecting accessibility and potential revenue streams across different regions.
On The Table has multiple outlets across Thailand, with Nonthaburi Province having the highest number of outlets (5), followed by Chon Buri Province (4). Other provinces such as Chiang Mai, Pathum Thani, Nakhon Pathom, Phrae, Phitsanulok, Samut Prakan, Phuket, and Samut Sakhon have fewer locations. The geographic distribution indicates key markets and areas for potential expansion.
Competitor analysis identifies key market rivals, informing strategic positioning and differentiation to capture market share and customer loyalty.
The top competitors for On The Table, based on cross-visitation, are Starbucks (8.80%), Sushiro (5.60%), KFC (5.60%), After You Dessert Café (4.80%), and Ros'niyom (4.80%). This indicates that customers who visit On The Table also frequent these brands, highlighting potential competitive overlaps and opportunities for differentiation in menu, service, or customer experience.
Traffic workload shows peak hours, helping optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
The peak traffic workload for On The Table occurs between 10:00 and 20:00, with the highest traffic around 12:00-18:00. This data suggests that staffing and promotions should be optimized during these hours to handle the increased customer volume. Traffic is significantly lower during the early morning hours.
Understanding consumer segments is strategically important for targeted marketing, enabling brands to tailor messages and offerings to specific demographics.
Women are overrepresented in On The Table’s consumer base (index = 90), while men are more high-indexed (index = 107). Gen Y has a high affinity (index = 121), indicating strong engagement, while Gen Z is underrepresented (index = 64). Gen X indexes at 100. Marketing and product development should be informed by these segment preferences.