Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Italy and how they change over time
See what factors influence KFC performance in the Italy and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Italy
An analysis of KFC' competitors in the Italy
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals KFC's competitive strength and customer preference, showing brand's share of foot traffic in the industry.
KFC in Italy is in the top 1% in market performance, a leading position indicating strong brand preference and competitive advantage. Performance peers Roadhouse Restaurant and Venchi Cioccolato e Gelato are in the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and future revenue streams. CSAT is a key indicator of service quality.
KFC's overall customer satisfaction in Italy is 65%, up by 0.7 percentage points year-over-year. Calabria shows the highest CSAT at 94% with significant growth, while Trentino – Alto Adige/Südtirol experienced a CSAT decrease.
Average check indicates customer spending per visit, influencing revenue and profitability. Monitoring trends helps optimize pricing and promotions.
The average check for KFC in Italy is 16.3 EUR, an increase of 7.8% year-over-year. Friuli – Venezia Giulia has the highest average check at 17.9 EUR, while the overall trend shows a steady increase over the observed months.
Outlet count reflects market presence and accessibility. Tracking locations informs expansion and assesses geographic penetration effectiveness.
KFC has the most outlets in Lombardy (31), indicating a strong presence in this region. Lazio follows with 17 outlets. The number of outlets varies significantly by state, showing uneven geographic distribution.
Identifying key competitors reveals market dynamics and helps refine strategies to gain a competitive edge and understand customer choices.
McDonald's is KFC's top competitor in Italy with a cross-visitation rate of 22.25%. Burger King (7.09%), Autogrill (6.66%), and Old Wild West (4.91%) also show notable cross-visitation from KFC customers.
Traffic workload reveals peak hours and informs staffing and marketing strategies to optimize service and customer experience, aligning resources.
KFC in Italy experiences peak traffic between 11 AM and 9 PM, with the highest workload around 1 PM. Traffic is minimal during early morning hours, indicating operational focus during the day and evening.
Understanding consumer segments informs targeted marketing and positioning, maximizing relevance and resonance with specific demographic groups.
KFC customers in Italy show a higher affinity for women (84%) and a strong over-representation for Gen Y (113%) and Gen Z (146%) consumers, while Gen X is under-represented (77%). This indicates a significant engagement from younger demographics.