Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Italy and how they change over time
See what factors influence KFC performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Italy
An analysis of KFC' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Italy is at the 79th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include La Piadineria, Doppio Malto, Osteria da Fortunata, Roadhouse Restaurant, Venchi Cioccolato e Gelato, and Tonnarello.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC's overall customer satisfaction in Italy is 66%, a 1.1 percentage point increase year-over-year. Calabria shows the highest satisfaction at 94%, while Friuli – Venezia Giulia and Trentino – Alto Adige/Südtirol experienced a decrease. CSAT fluctuated between 59.77 and 72.55 during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for KFC in Italy is 16.3 EUR, a 7.8% increase year-over-year. Friuli – Venezia Giulia has the highest average check at 17.9 EUR. The average check fluctuated between 15.52 and 16.83 EUR during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
KFC has 36 outlets in Lombardy, the highest number in Italy. Lazio follows with 19 outlets. Sicily and Campania each have 11 outlets. Apulia and Calabria have the least number of outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor for KFC in Italy, with a cross-visitation rate of 22.29%. Burger King follows with 7.10%, then Autogrill with 6.67%, Old Wild West with 4.92%, and Roadhouse Restaurant with 2.13%.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
KFC in Italy experiences peak traffic between 11 AM and 10 PM, with the highest workload at 1 PM (59.88). Traffic is minimal between 3 AM and 6 AM. The data shows the importance of staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (85) for KFC, while men are overrepresented (113). Gen Z exhibits the highest affinity (146), followed by Gen Y (113), and Gen X (77). This suggests targeted marketing towards Gen Z and men may be effective.