Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Old Wild West performance in the France and how they change over time
See what factors influence Old Wild West performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Old Wild West' competitors in the France
An analysis of Old Wild West' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Old Wild West is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference by showing brand's share of foot traffic within the industry.
Old Wild West's market performance in France is leading with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to competitors. Performance peers in the same percentile range include JUNK, L'Atelier Entrecôte, Breizh Café, O'Grand Buffet, Enjoy Tacos, and La Guinguette à Jojo.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and directly impacts brand reputation and future revenue.
Old Wild West's overall customer satisfaction in France is 67%, reflecting moderate customer contentment. However, there has been a decrease of 2.7 percentage points compared to the previous year. This indicates a need to address factors impacting customer experience to improve satisfaction levels.
Average check is crucial for revenue analysis, showing how much customers spend, influencing profitability, and informing pricing strategies.
The average check for Old Wild West in France is 30.5 EUR, showing the average spending per customer. There's a 3.8% increase compared to the previous year, reflecting a positive trend in customer spending. This increase can be attributed to menu adjustments or increased customer orders.
Outlet count reflects market presence and expansion, vital for assessing brand reach, competitive positioning, and growth trajectory.
Old Wild West has 19 outlets in Metropolitan France. This indicates a relatively limited but established presence in the region. The absence of growth data suggests a stable number of locations during the reporting period.
Analyzing competitors is key for strategic positioning, revealing market dynamics, and identifying opportunities to gain a competitive edge.
The top competitors for Old Wild West in France, based on customer cross-visitation, are McDonald's (14.29%), Burger King (7.14%), Au Bureau (5.13%), KFC (4.69%), and Buffalo Grill (3.79%). This highlights that Old Wild West customers also frequent major fast-food chains and established restaurant brands.
Understanding traffic patterns helps optimize staffing, manage resources efficiently, and improve customer experience during peak hours.
Traffic workload for Old Wild West in France varies throughout the day. Peak hours are between 12:00 PM and 9:00 PM, with the highest traffic at 1:00 PM. There is minimal activity during the early morning hours (12:00 AM - 10:00 AM), indicating typical restaurant operational hours.
Analyzing consumer segments is strategically important for targeted marketing and positioning by focusing on gender and generation.
Consumer data indicates that Women are over-indexed (106 affinity index) compared to Men (94 affinity index). Gen Z (130 affinity index) and Gen Y (110 affinity index) are over-indexed, while Gen X (79 affinity index) is under-indexed, suggesting a stronger affinity for Old Wild West among younger generations.