Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Okuman performance in the Japan and how they change over time
See what factors influence Okuman performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Okuman' competitors in the Japan
An analysis of Okuman' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Okuman is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry, highlighting brand’s dominance.
Okuman's Market Performance is at the 99th percentile, positioning it as a leading brand in Japan's Cafe & Restaurants industry. This indicates a strong market standing relative to its competitors like Izakaya Maumu, 芋チップス・クロッフル専門店 小江戸川越元町テラス, Gyoza Bar Niku-Jiru Totsan Shibuya Main Branch, Thali-ya, Cosme Kitchen Adaptation, and Wagyu Sushi Roll, which are also in the 99th percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly influencing repeat business and overall revenue growth. A key indicator of service quality.
Okuman's overall CSAT is 81%, up 1.6 percentage points year-over-year. Osaka Prefecture shows 82% CSAT (up 1pp), Hyogo Prefecture has 80% CSAT (up 19.2pp), while Fukuoka Prefecture has 38% CSAT (down 45.9pp), indicating areas needing focused improvement.
Average check is a key revenue indicator, reflecting customer spending per visit. Tracking its trend helps optimize pricing and identify revenue growth opportunities.
Okuman's overall average check is 2.8K JPY, a 6.3% increase year-over-year. Hyogo Prefecture shows 3K JPY with 0% growth, while Osaka Prefecture reports 2.8K JPY with 0% growth. This suggests a stable average spending per customer.
Outlet count indicates brand's physical presence and market reach. Monitoring its distribution informs expansion strategies and assesses geographic market penetration.
Okuman has 26 outlets in Osaka Prefecture, 4 in Hyogo Prefecture, 3 in Fukuoka Prefecture, and 1 in Chiba Prefecture. This distribution highlights Osaka as a primary market and suggests potential expansion opportunities in other regions.
Understanding key competitors and cross-visitation patterns enables strategic positioning and helps refine marketing to capture a greater market share.
Okuman's top competitors based on cross-visitation are McDonald's (9.03%), 店 (7.64%), Starbucks (6.25%), Dotombori Kamukura (5.56%), and 店 (4.17%). This data indicates shared customer interests and potential areas for differentiation.
Analyzing traffic workload by hour helps optimize staffing, manage resources efficiently, and tailor services to meet peak customer demand periods.
Okuman's peak traffic workload occurs between 19:00 and 21:00 (62.60% at 20:00), with significant activity from 17:00 to 23:00. There is little to no traffic between 3:00 and 15:00, indicating a need to adjust operational hours.
Analyzing consumer segments informs targeted marketing, improves product positioning, and tailors experiences to meet the specific needs of different customer groups.
Okuman's customer base shows a high affinity towards women (91%) and men (106%). Gen Y is overrepresented (129%), while Gen X (80%) and Gen Z (47%) are underrepresented, indicating varying levels of engagement across generations.