Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence O'Briens Café performance in the Ireland and how they change over time
See what factors influence O'Briens Café performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
O'Briens Café is right in the middle
Sample of brands in the same percentile
An analysis of O'Briens Café' competitors in the Ireland
An analysis of O'Briens Café' competitors in the Ireland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
O'Briens Café holds a 50th percentile market performance in Ireland's Cafe & Restaurants industry, indicating an average market position. This means O'Briens Café captures a moderate share of customer traffic compared to its competitors. Performance peers in the same percentile range include The Skeff Bar, Market Lane, Marco Pierre White, Russells Seafood Bar, Hook & Ladder, and Boeuf and Frites (Temple Bar).
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service and retain customers, boosting long-term revenue.
O'Briens Café's overall customer satisfaction is 54%, a decrease of 17.3 percentage points year-over-year. Leinster shows 56% CSAT, down 26.3pp, while Munster has 48%, down 1.1pp. This indicates a significant decline in customer satisfaction, particularly in Leinster, requiring attention to service and quality.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for O'Briens Café is €14.3, a decrease of 8.4% year-over-year. Leinster has an average check of €14.5, while Munster's is €13.3. The decline suggests customers are spending less per visit, potentially due to pricing, menu changes, or economic factors.
Outlet count indicates brand reach. More outlets can mean greater market presence and accessibility for customers, driving revenue growth.
O'Briens Café has 36 outlets in Leinster and 14 in Munster. This distribution highlights a stronger presence in Leinster, suggesting a strategic focus or historical advantage in that region. Expansion opportunities may exist in Munster.
Competitor analysis identifies key rivals. Knowing who customers also visit helps refine marketing and improve competitive positioning.
O'Briens Café's top competitors based on cross-visitation are McDonald's (14.08%), Supermac's & Papa John's (8.45%), Costa Coffee (7.04%), KFC (4.23%), and Gino's Gelato (2.82%). This indicates that O'Briens customers also frequent fast-food and coffee chains, suggesting a need to compete on speed, convenience, or price.
Traffic workload shows peak hours. Understanding customer traffic patterns helps optimize staffing and resource allocation for efficiency.
O'Briens Café experiences peak traffic between 12:00 PM and 1:00 PM, with significant activity from 9:00 AM to 4:00 PM. Minimal traffic occurs between 8:00 PM and 5:00 AM. This data suggests the need for increased staffing during peak lunch hours and reduced staffing during off-peak times.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing ROI.
Women show a high affinity (103 index) for O'Briens Café, while men are slightly under-indexed (98 index). Gen X exhibits the highest affinity (133 index), while Gen Y (72 index) and Gen Z (55 index) are under-indexed. Marketing should focus on Gen X and consider strategies to attract younger generations.