Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Num Num performance in the Turkey and how they change over time
See what factors influence Num Num performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Num Num' competitors in the Turkey
An analysis of Num Num' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Num Num is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Num Num's Market Performance is at the 99th percentile, indicating a leading position. This signifies a substantial share of foot traffic, suggesting strong customer preference. Performance peers include Aysel'in Mutfağı, Berry Coffee Company Bornova, Boho Social Pub, Dim Çayı Anadolu Köyü Restaurant - Kahvaltı Evi, Taş Kavurma - Pileki Taşında Rize Kavurması, and Laamaacuun, all in the same range.
Customer Satisfaction shows brand perception. High scores are vital for loyalty, while drops may signal issues that need resolving.
Num Num's overall Customer Satisfaction (CSAT) is 70%, a decrease of 5.4 percentage points year-over-year. The Aegean Region shows a significant CSAT increase (+20.8pp), while the Mediterranean Region shows a considerable decrease (-53.8pp). Marmara Region decreased (-3.5pp) and Central Anatolia Region decreased (-1.7pp).
Average Check indicates how much customers spend per visit. Monitoring it helps to optimize pricing and boost profitability.
Num Num's overall Average Check is 773.9 TRY, a 56.3% increase year-over-year. Central Anatolia Region shows 826.8 TRY. Marmara Region shows 810.5 TRY. Mediterranean Region shows the lowest average check, at 503.8 TRY. This indicates a higher spending per customer compared to last year.
Outlet count reflects brand reach. Growth indicates expansion, while decline may signal strategic shifts or market saturation.
Num Num has 6 outlets in the Marmara Region, 3 in the Aegean Region, 2 in Central Anatolia Region, and 1 in the Mediterranean Region. This shows geographical distribution of outlets, with Marmara Region having the highest concentration.
Understanding main competitors that visited by your audience helps a company in strategic planning and marketing efforts.
The top competitors visited by Num Num's customers are Starbucks (9.93%), BigChefs (8.51%), Kahve Dünyası (5.67%), Cookshop (5.67%), and Quick China (4.96%). This indicates that Num Num's customers also frequent these brands.
Traffic Workload shows peak hours. Identifying these patterns allows for staffing, inventory and marketing optimization.
Num Num's peak traffic hours are between 12:00 PM and 9:00 PM, with the highest workload around 8:00 PM (56.47%). Traffic starts picking up at 9:00 AM and decreases significantly after 10:00 PM. This allows for efficient resource allocation during the day.
Consumer segments, analyzed by Gender and Generation, inform targeted marketing strategies and effective brand positioning.
Women are over-indexed (123) and Men are under-indexed (88). Gen Y (114) and Gen Z (148) are over-indexed, indicating high affinity. Gen X is under-indexed (69). These insights inform targeted marketing strategies and brand positioning.