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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence NU PASTA performance in the Taiwan and how they change over time
See what factors influence NU PASTA performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of NU PASTA' competitors in the Taiwan
An analysis of NU PASTA' competitors in the Taiwan
In Cafés & Restaurants
·Jul – Sep 25
NU PASTA is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
NU PASTA's market performance is at the 68th percentile, indicating an average/above average market standing. This suggests NU PASTA is ahead of many competitors in the Cafe & Restaurants industry in Taiwan. Performance peers in the same percentile range include: Dark Palace Taiwanese Gourmet, Le Ble d'Or, 這一小鍋, Chaliu, 享鴨 烤鴨與中華料理 高雄裕誠店, and 大喜鍋太平店.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
NU PASTA's overall customer satisfaction is 84%, a decrease of 10.4 percentage points year-over-year. Lugang Township shows the highest CSAT at 100% with a growth of 1.4pp. Tainan, Zhunan Town, Nantou City and Yilan City show CSAT of 93%, 93%, 91% and 90% respectively.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
NU PASTA's overall average check is 373.2 TWD, a 2.5% increase year-over-year. Zhunan Town has the highest average check at 450 TWD. Zhubei City, Changhua City, Taoyuan City and Taichung show average check of 423.8 TWD, 403 TWD, 396.8 TWD and 372.3 TWD respectively.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
NU PASTA has the most outlets in Taichung (12), followed by Taoyuan City (8), and Tainan (6). Kaohsiung and New Taipei each have 4 outlets. Changhua City, Hsinchu and Zhubei City each have 2 outlets. Xihu Township and Yilan City each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
NU PASTA's top competitors based on cross-visitation are McDonald's (5.52%), Starbucks (3.53%), Ba Fang Yun Ji (3.37%), Tasty (2.15%), and 店 (1.99%). This indicates that customers who visit NU PASTA also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
NU PASTA experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 6 PM (67.97%) and 7 PM (64.06%). Traffic is minimal during early morning hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
NU PASTA's customer base shows a slightly higher affinity towards women (102) compared to men (98). Among generations, Gen Y shows the highest affinity (129), followed by Gen Z (86) and Gen X (34).