Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence NU PASTA performance in the Taiwan and how they change over time
See what factors influence NU PASTA performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of NU PASTA' competitors in the Taiwan
An analysis of NU PASTA' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
NU PASTA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, vital for strategic decisions and growth initiatives.
NU PASTA's market performance is in the top 1% in Taiwan, indicating a leading position in the Cafe & Restaurants industry. This suggests strong customer preference and market share compared to peers like 見山景觀咖啡餐廳-桃園景觀餐廳 龍潭美食 龍潭夜景咖啡 龍潭咖啡廳 龍潭景觀餐廳 龍潭景點 桃園網美夜景 龍潭網美夜景 龍潭約會 桃園約會 咖啡廳推薦 餐廳推薦 餐酒館, Le Ble d'Or, 附近美食, 人从众厚切牛排, 麵匡匡拉麵食堂, and 爭鮮迴轉壽司 who share a similar percentile range.
Customer satisfaction is essential for loyalty and growth, reflecting service quality and customer experience, directly impacting revenue.
NU PASTA's overall customer satisfaction is 83%, a decrease of 11.3 percentage points year-over-year. Nantou City and Zhunan Town show the highest CSAT at 94%. While Zhunan Town improved, Kaohsiung, Tainan, and Zhubei City experienced declines, signalling potential service issues in those areas. The lowest CSAT score observed in May was 80.60%, and the highest in June 85.92%.
Average check indicates customer spending habits, reflecting menu pricing effectiveness and the potential for revenue optimization strategies.
NU PASTA's average check is 371.7 TWD, a 0.8% increase year-over-year. Hukou has the highest average check at 533.3 TWD. Changhua City, Zhubei City, Taoyuan City, and Zhunan Town follow. The lowest average check observed in May was 362.83 TWD, and the highest in June 388.17 TWD.
Outlet count shows brand reach, impacting market presence and accessibility, crucial for capturing diverse customer segments and revenue.
NU PASTA has 12 outlets in Taichung, the highest number among cities in Taiwan. Taoyuan City follows with 7 outlets, and Tainan has 6. New Taipei and Kaohsiung each have 4. Zhubei City, Hsinchu, and Changhua City each have 2 outlets. Yilan City and Xihu Township each have 1 outlet.
Competitor analysis identifies market rivals and consumer preferences, informing strategies to differentiate and attract customers.
NU PASTA's top competitors based on cross-visitation are McDonald's (5.50%), Starbucks (3.63%), Ba Fang Yun Ji (3.39%), Tasty (2.69%), and 店 (2.11%). These brands represent alternative dining choices for NU PASTA customers in Taiwan.
Traffic workload by hours reveals peak times, guiding staffing and resource allocation for optimal service and customer satisfaction.
NU PASTA experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (66.57). Traffic starts increasing at 10:00, peaks midday, dips slightly, then surges in the evening. Minimal traffic occurs between 21:00 and 10:00.
Understanding consumer segments enables tailored marketing, enhancing relevance and resonance, driving higher engagement and conversion rates.
NU PASTA's customer base consists of 99% Women and 101% Men, showing balanced distribution. Gen Y exhibits high affinity (130%), suggesting strong engagement. Gen Z also shows notable affinity (104%). Gen X are under-indexed (33%), indicating an opportunity for targeted marketing to increase their engagement.