Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence No.1 Malatang performance in the Australia and how they change over time
See what factors influence No.1 Malatang performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
No.1 Malatang is in the top 2% of brands
Sample of brands in the same percentile
An analysis of No.1 Malatang' competitors in the Australia
An analysis of No.1 Malatang' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, crucial for competitive strength and customer preference insights.
No.1 Malatang's market performance is at the 98th percentile, classifying it as a leading brand in Australia's Cafe & Restaurants industry. This indicates a strong competitive position. Performance peers include Sizzle 'N' Sambar - Nedlands, Mjølner, Teh Tarik Corner 怀旧餐厅, Park Bong Sook, Pinoy Lounge, and The Grand Palace - Indian Restaurant in, all within the same performance bracket.
Customer satisfaction (CSAT) reflects loyalty. Declining CSAT requires investigation to address issues and retain customers.
No.1 Malatang's overall customer satisfaction (CSAT) is 54%, down 2.6 percentage points year-over-year. In New South Wales, the CSAT is also 54%, with a similar decrease. This suggests a need to identify factors contributing to declining satisfaction to prevent customer churn.
Average check indicates spending per customer. Growth suggests increased value per transaction, enhancing revenue.
The overall average check for No.1 Malatang is 31.4 AUD, a 3.4% increase year-over-year. In New South Wales, the average check is 31.4 AUD with no growth. This shows customers are spending slightly more per visit than last year.
Outlet count signifies brand reach and growth. Changes reflect expansion or contraction strategies.
No.1 Malatang has 14 outlets in New South Wales. The data does not show any change in the number of outlets during the reporting period, indicating a stable presence in the region.
Competitor analysis identifies key rivals for strategic positioning and market share defense.
No.1 Malatang's top competitors based on customer cross-visitation are McDonald's (17.11%), KFC (9.21%), El Jannah Chicken (6.58%), Pizza Hut (6.58%), and Restaurant Hubert (5.26%). This reveals the fast-food landscape where No.1 Malatang competes for customer visits.
Traffic workload distribution highlights peak hours to optimize staffing and marketing efforts.
No.1 Malatang experiences peak traffic between 17:00 (5 PM) and 21:00 (9 PM), with the highest workload around 19:00 (7 PM) at 59%. Traffic is minimal before 9:00 (9 AM). Staffing should be adjusted during peak hours to accommodate the workload.
Consumer segmentation informs targeted strategies, improving engagement and relevance of marketing.
Women (affinity index 131) and Gen Z (affinity index 336) are overrepresented among No.1 Malatang's customers. Men (affinity index 75) and Gen Y (affinity index 85) are underrepresented, suggesting opportunities for targeted campaigns to increase engagement with these segments.