Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nespresso performance in the South Africa and how they change over time
See what factors influence Nespresso performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the South Africa
An analysis of Nespresso' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nespresso is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, reflecting brand's share of foot traffic within the cafe industry.
Nespresso holds a leading market position in South Africa's Cafe & Restaurants industry, ranking in the top 11%. This high percentile indicates strong customer preference and market share. Performance peers include The Wine Glass, Buccaneers, Pho House, SAVEUR Restaurant, Ziggy's Old School Pub, and Baía Seafood Restaurant - V&A Waterfront.
Outlet count indicates brand reach and market penetration across different geographic locations, influencing accessibility and brand visibility.
Nespresso has a total of 13 outlets in South Africa. Gauteng has the most outlets (6), followed by Western Cape (4), KwaZulu-Natal (2), and Eastern Cape (1). Outlet distribution impacts brand accessibility.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning efforts.
Nespresso's top competitors in South Africa, based on customer cross-visitation, include CupTea, Doppio Zero, Cavalli Estate, Egghead Diner, and Marble Restaurant. Each share 10% cross-visitation with Nespresso customers.
Traffic workload analysis highlights peak hours and customer flow patterns, optimizing staffing, promotions, and operational efficiency.
Nespresso experiences peak traffic workload between 9:00 AM and 6:00 PM, with the highest activity around noon (12:00 PM). Understanding traffic patterns allows for efficient resource allocation.
Understanding consumer segments enables targeted marketing, enhancing engagement, and improving customer acquisition and retention strategies.
Nespresso's consumer base shows a high affinity for women (affinity index 74, under-indexed) and a very strong affinity for Gen Y (affinity index 187, over-indexed). These segments are highly interested in the brand, so it is more beneficial to target marketing towards them.