Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the Japan and how they change over time
See what factors influence Nespresso performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is in the lower 11% of brands
Sample of brands in the same percentile
An analysis of Nespresso' competitors in the Japan
An analysis of Nespresso' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Nespresso's market performance in Japan is in the lower 11%, indicating a critically low market standing. This percentile reflects a smaller share of customer visits compared to competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include ラーメン 十五屋, ラーメン 力乃家（りきのや）, 博多ラーメン 鶴亀堂 津嘉山店, 本格的豚骨そば まりぼ, 賢蔵辣麺 香里店, and Hinata.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategy effectiveness and regional market penetration.
Nespresso has a presence in several prefectures in Japan. Kyoto and Aichi Prefectures each have 2 outlets, while Fukuoka, Hyogo, Osaka, Hiroshima, and Hokkaido Prefectures each have 1 outlet. This distribution reflects Nespresso's current market coverage across Japan.
Competitor analysis identifies key rivals and customer overlap. Understanding competitor visitation patterns informs strategies to enhance market share and customer retention.
Nespresso's top competitors in Japan, based on customer cross-visitation, are Starbucks (33.33%), McDonald's (22.22%), Krispy Kreme (11.11%), Cafe de Crie (11.11%), and Renoir (11.11%). This indicates that a significant portion of Nespresso customers also visit these establishments.
Consumer segment analysis by gender and generation informs targeted marketing and positioning. Affinity insights guide tailored campaigns and product development.
Nespresso's consumer base in Japan shows a high affinity among women (index 131%) and Gen Y (index 185%). This suggests that women and Gen Y consumers are overrepresented compared to the average consumer. Men are underrepresented (index 77%).