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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nespresso performance in the United Arab Emirates and how they change over time
See what factors influence Nespresso performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nespresso' competitors in the United Arab Emirates
An analysis of Nespresso' competitors in the United Arab Emirates
In Cafés & Restaurants
·Aug – Oct 25
Nespresso is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Nespresso's market performance is at the 45th percentile, indicating a below average/lagging position. This means Nespresso captures less foot traffic than many competitors. Performance peers in the same percentile range include Mr.Crab Restaurant, Zuma, Madang Korean Restaurant, Arabeska, Kulcha King Restaurant, and OLA Brasil Restaurant.
Identifying top competitors and cross-visitation patterns helps refine marketing and customer acquisition strategies.
The top competitors for Nespresso, based on customer cross-visitation, are PAUL (3.85%), Nando's (2.88%), KFC (2.88%), L'ETO (1.92%), and Goya (1.92%). This indicates that customers who visit Nespresso also frequent these establishments.
Understanding traffic workload by hour helps optimize staffing, promotions, and resource allocation for peak times.
Nespresso experiences peak traffic workload between 10 AM and 9 PM, with the highest activity around 4 PM (53.04%). Traffic is minimal during the night, from 10 PM to 9 AM. This data informs staffing and promotional strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women show a high affinity (123) for Nespresso, while men are under-indexed (85). Gen X demonstrates a very high affinity (188), while Gen Y is around average (99). This suggests targeted marketing towards women and Gen X could be effective.