Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence NAP performance in the Spain and how they change over time
See what factors influence NAP performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of NAP' competitors in the Spain
An analysis of NAP' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
NAP is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
NAP's market performance in Spain's Cafe & Restaurants industry is leading, ranking in the top 1% (99th percentile). This position signals strong customer preference compared to competitors. Performance peers in a similar range include Central Burgers Barcelona, Perromedio, Tapes La Bona Sort | Born, Los Manueles, Restaurante Mercader del Mar and Viena.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation, which is vital for sustained growth.
NAP's overall customer satisfaction in Spain is 86%, a 2 percentage point increase year-over-year. Satisfaction varies by region: Balearic Islands (90%), Community of Madrid (89%), Catalonia (84%), and Basque Country (79%). The Balearic Islands saw a decrease of 4.3pp, while Catalonia increased by 6.8pp.
Average check (transaction value) shows spending habits, directly impacting revenue. Monitoring it helps optimize pricing and promotions.
NAP's overall average check in Spain is 17.4 EUR, up 1.4% year-over-year. The Balearic Islands lead with 20.2 EUR, followed by the Community of Madrid (17.8 EUR), Autonomous Community of the Basque Country (16.9 EUR), and Catalonia (16.1 EUR).
Outlet count indicates brand reach and growth. More outlets can mean greater convenience and market presence.
NAP has the most outlets in the Community of Madrid (7), followed by Catalonia (3), and then the Balearic Islands and the Autonomous Community of the Basque Country each with 2 outlets.
Understanding competitors informs strategy. Knowing which brands customers also visit highlights direct and indirect competition.
NAP's top competitors based on cross-visitation are VIPS (2.45%), Burger King (2.32%), Honest Greens (2.19%), McDonald's (1.29%), and Grosso Napoletano (1.16%). This indicates customers frequenting NAP also visit these brands.
Traffic workload reveals peak hours, helping optimize staffing and service for better customer experience and resource allocation.
NAP's traffic workload peaks between 19:00 and 23:00, with the highest traffic at 21:00 (67.63%). Traffic is lowest from midnight to 11:00, suggesting operational adjustments can improve efficiency during peak times.
Consumer segments help in personalization. Gender and generational insights allow targeted marketing, enhancing relevance and ROI.
NAP's customer base shows high affinity for women (93) and men (106) and skewed toward Gen Y (126) indicating high affinity, Gen X (79), and Gen Z (81) This means that men and gen y are over-represented, and women, Gen X, and Gen Z are under-represented.