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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nacho Man performance in the Brazil and how they change over time
See what factors influence Nacho Man performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nacho Man' competitors in the Brazil
An analysis of Nacho Man' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
Nacho Man is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nacho Man's market performance is at the 62nd percentile in Brazil's Cafe & Restaurants industry, indicating an above-average market standing. This means Nacho Man attracts more customers than 62% of its competitors. Performance peers in the same percentile include S.A Casa do Sushi, La Braciera Pizzaria, Frontera, Coxinhas Bady Rio Preto, Sushi Ponta Negra - Unidade, and Veronildes Viana Bolos para Encomenda.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Nacho Man's overall customer satisfaction is 94%, a slight decrease of 1.9 percentage points year-over-year. The Central-West Region shows the highest satisfaction at 96%, while the South Region has the lowest at 90%. Despite the overall decrease, the Southeast Region shows a 2.9 percentage point increase in customer satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Nacho Man's overall average check is 62.9 BRL, a decrease of 3.3% year-over-year. The South Region has the highest average check at 70 BRL, while the Central-West Region has the lowest at 55.7 BRL. This indicates regional differences in customer spending at Nacho Man.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
Nacho Man has a total of 21 outlets in Brazil. The South Region has the highest number of outlets with 8, followed by the Southeast Region with 7. The North and Northeast Regions each have only 1 outlet, indicating potential areas for expansion.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
Nacho Man's top competitors based on customer cross-visitation are McDonald's (4.58%), Burger King (3.82%), Coco Bambu (3.05%), The Best Açaí (1.91%), and Madero (1.53%). This indicates that customers who visit Nacho Man also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Nacho Man experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (52.81%). Traffic is minimal between 0:00 and 9:00. This data suggests optimal staffing levels should be maintained during evening hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Nacho Man's customer base shows a higher affinity among women (110) compared to men (90). Gen Z shows the highest affinity (190), followed by Gen Y (112), while Gen X is underrepresented (43). This suggests marketing strategies should focus on Gen Z and Gen Y, with messaging tailored to female preferences.