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Managing Partner, Global Business Development
See what factors influence Nacho Man performance in the Brazil and how they change over time
See what factors influence Nacho Man performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nacho Man' competitors in the Brazil
An analysis of Nacho Man' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nacho Man is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand strength relative to competitors, influencing customer preference and market leadership.
Nacho Man holds a leading MARKET PERFORMANCE position in Brazil's Cafe & Restaurants industry, ranking in the top 1% of brands. This highlights a strong market presence, indicating high customer preference and competitive strength. Its peers in a comparable range include Churrascaria Estância Campo Belo, Restaurante Guacamole Taqueria, Pecorino Bar & Trattoria, Ponteio, Vasto, and Baby Beef - Cristiano Machado, all at the 99th percentile.
Customer satisfaction reflects loyalty, directly impacting retention and brand advocacy, crucial for sustained growth.
Nacho Man's overall customer satisfaction in Brazil is 95%, a slight decrease of 0.7 percentage points year-over-year. Regional CSAT varies, with the Central-West (97%) and Southeast (96%) regions showing positive growth, while the South Region (90%) experienced a decrease. The recent CSAT trend shows a slight fluctuation in customer satisfaction over the past three months.
Average check size indicates customer spending habits, influencing revenue and profitability strategies.
Nacho Man's overall average check in Brazil is 63.4 BRL, a decrease of 1.3% year-over-year. The South Region has the highest average check at 70.1 BRL. Recent trends show a gradual decrease in average check over the past three months, reflecting potential changes in customer spending or menu preferences.
Outlet distribution indicates market penetration and accessibility, driving revenue and brand awareness.
Nacho Man has a total of 21 outlets in Brazil, with the majority located in the South (8) and Southeast (7) regions. The Central-West Region has 4 outlets, while the North and Northeast regions have 1 each. This distribution highlights regional strengths and areas for potential expansion.
Competitive analysis reveals key rivals and customer preferences, shaping strategic positioning and growth initiatives.
Nacho Man's top competitors in Brazil, based on cross-visitation, are Burger King (3.22%), McDonald's (2.97%), Outback Steakhouse (2.23%), Coco Bambu (2.23%), and The Best Açaí (1.73%). This indicates that customers who visit Nacho Man also frequent these establishments, highlighting key competitors for market share.
Traffic workload by hour optimizes staffing and resource allocation to meet peak demand and enhance customer experience.
Nacho Man experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (55.52%). Traffic is minimal during the early morning hours (0:00-9:00). This data is valuable for optimizing staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis enables targeted marketing, aligning messaging with specific demographics for improved engagement.
Nacho Man's customer base in Brazil shows a higher affinity towards women (109 index), indicating they are overrepresented compared to the average consumer. Men are underrepresented (92 index). Among generations, Gen Z shows very high affinity (267 index), while Gen Y is slightly overrepresented (104 index) and Gen X is significantly underrepresented (19 index).
Cafés & Restaurants