Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MyChef performance in the Italy and how they change over time
See what factors influence MyChef performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
MyChef is in the top 1% of brands
Sample of brands in the same percentile
An analysis of MyChef' competitors in the Italy
An analysis of MyChef' competitors in the Italy
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
MyChef, with a market performance percentile of 99 in Italy's Cafe & Restaurants industry, is a leading brand. This high percentile signifies a strong competitive position, indicating a substantial share of customer preference. Performance peers include L'Antica Pizzeria Da Michele Viareggio, Le Botteghe Di Donatello Firenze, La Cantina dello Zio, Taverna Dei Canti, Calavera Restaurant and I Love Poke, all within the same top percentile bracket.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps identify strengths and weaknesses in service, driving improvements and retention.
MyChef's overall CSAT in Italy is 51%, a slight decrease of 0.9 percentage points year-over-year. Regionally, Lazio shows high satisfaction at 79%, while other states like Lombardy, Piedmont and Emilia-Romagna show lower scores and a negative trend. Liguria increased by 1.5pp. There is variability in satisfaction across different regions of Italy.
Average check reveals customer spending habits. Monitoring this KPI helps assess pricing strategies and identify upselling opportunities, boosting revenue.
MyChef's average check in Italy is 14.3 EUR, up 6.4% year-over-year. Lombardy shows the highest average check at 16.9 EUR. Tuscany shows the lowest average check at 11.9 EUR. The increase shows positive customer spending habits.
Number of outlets indicates brand reach. Tracking outlets by region informs expansion strategies and assesses market penetration effectiveness.
MyChef has a varying number of outlets across Italy, with Lombardy leading at 6 outlets. Tuscany and Piedmont both have 4, while Liguria has 3. Lazio and Emilia-Romagna both have 2 and several regions have 1. This distribution indicates regional focus for growth strategies.
Competitor analysis identifies key players and customer preferences. Understanding competitive landscape informs strategic positioning and marketing efforts.
MyChef's top competitors in Italy, based on customer cross-visitation, are Autogrill (44.57%), McDonald's (15.58%), Burger King (3.89%), Old Wild West (3.08%), and Eataly (2.90%). Autogrill has significantly high cross visitation.
Understanding traffic workload by hour optimizes staffing. Adjusting schedules to match peak times improves service quality and resource allocation.
MyChef experiences peak traffic workload between 11 AM and 2 PM (hod 11-14), reaching a high of 63.21%. Traffic gradually increases starting from 5 AM (hod 5). Night traffic is at its lowest point. These hourly patterns provide insights for workload management.
Analyzing consumer segments informs targeted marketing. Understanding gender and generation preferences enables customized campaigns and positioning strategies.
MyChef's consumer base shows over-representation of Women (130 affinity index). Gen X also show high affinity (137 affinity index) with Gen Y and Gen Z are below represented, indicating potential for targeted marketing.