Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence My Favorite Muffin performance in the United States and how they change over time
See what factors influence My Favorite Muffin performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of My Favorite Muffin' competitors in the United States
An analysis of My Favorite Muffin' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
My Favorite Muffin is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, crucial for gauging competitive strength and customer preference.
My Favorite Muffin's market performance is leading at the 97th percentile. This indicates a top position in the Cafe & Restaurants industry, showing high customer preference compared to peers like Big Bob Gibson Bar-B-Q, Oklahoma Smoke “Best BBQ”, The Tipsy Oak, Thinking Cup, Buoys Waterfront Bar and Grill, and All Star Bagel Manasquan.
Customer satisfaction reflects loyalty and impacts brand perception, influencing retention and new customer acquisition.
Overall customer satisfaction for My Favorite Muffin is 76%, a decrease of 7 percentage points year-over-year. Ohio shows high satisfaction (94%), while Nevada's satisfaction is low (35%). The trend from May to July 2025 shows a dip in CSAT, particularly in July. Focus on understanding satisfaction drivers in Nevada and maintaining Ohio’s performance.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
My Favorite Muffin's overall average check is $10, a decrease of 11.3% year-over-year. Colorado shows an average check of $10.7 USD, while Rhode Island's is $8.8 USD. The average check increased from May to July 2025. Investigating the factors causing the year-over-year decrease is advisable.
Outlet count indicates brand reach and market presence, affecting accessibility and overall revenue potential.
My Favorite Muffin has a total of 12 outlets across the US. Colorado has the highest number of outlets (4). Texas and Nevada each have 2 outlets, while Ohio, Kentucky, Oregon, and Rhode Island each have 1. This distribution shows a concentrated presence in Colorado.
Identifying competitors informs strategic positioning and highlights opportunities for differentiation and market share growth.
My Favorite Muffin's top competitors based on customer cross-visitation are McDonald's (10%), Texas Roadhouse (8.57%), Taco Bell (7.14%), Starbucks (7.14%), and Raising Cane's Chicken Fingers (5.71%). Understanding customer preferences for these brands can help refine marketing strategies.
Traffic workload analysis enables efficient staffing and resource allocation to meet customer demand at peak hours.
My Favorite Muffin experiences peak traffic between 8 AM and 11 AM, with the highest workload at 9 AM (72.19%). Traffic is minimal in the late evening and early morning. Staffing should be optimized to handle the morning rush effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with key demographics.
Women show a high affinity (101 Index) toward My Favorite Muffin, while men are slightly under-indexed (99 Index). Gen X has the highest affinity (138 Index), while Gen Y (75 Index) and Gen Z (44 Index) are under-indexed. Tailoring marketing towards Gen X and women could improve brand engagement.