Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Mỳ Cay Seouly is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Mỳ Cay Seouly performance in the Vietnam and how they change over time
See what factors influence Mỳ Cay Seouly performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Mỳ Cay Seouly' competitors in the Vietnam
An analysis of Mỳ Cay Seouly' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic in the industry.
Mỳ Cay Seouly holds a leading position at the 98th percentile. This indicates a strong market presence, ranking among the top brands. Performance peers in the same range include Hoa Thông Brewing, FOR YOU SteakHouse, Thai Kitchen ครัวไทย, CHAY XANH - Vegetarian, Cân - Taiwanese Street Hotpot, TADA HILL - COFFEE CHECK IN.
Customer satisfaction (CSAT) indicates brand perception. Tracking CSAT helps identify areas for improvement and gauges loyalty.
Overall customer satisfaction is 57%, a decrease of 4 percentage points year-over-year. Khánh Hòa Province shows a CSAT of 74%, with a decrease of 1.2 percentage points. This suggests declining customer sentiment needing attention.
Outlet count indicates brand reach. Tracking outlets shows expansion, reflecting market penetration and business growth.
Mỳ Cay Seouly has multiple outlets, with Bắc Ninh and Thái Nguyên Provinces having 2 each. Other provinces like Lâm Đồng, Vĩnh Phúc, Ninh Bình, Khánh Hòa, Huế, and Phú Thọ have 1 outlet each. This signifies a diverse geographical presence.
Analyzing competitors shows the competitive landscape. It identifies key players, helping refine strategies and spot opportunities.
Top competitors based on customer cross-visitation include Mì Cay Seoul (13.89%), Trà sữa Ba Gác (5.56%), Lotteria (5.56%), Highlands Coffee (5.56%), and Mì cay Sasin (5.56%). Mì Cay Seoul has a higher cross-visitation rate, suggesting a direct competitive overlap.
Understanding traffic workload by hour shows peak times. This allows for staffing optimization and resource allocation.
Traffic workload varies throughout the day, peaking between 17:00 and 20:00, with the highest workload at 19:00 (62.19%). This indicates the busiest hours for Mỳ Cay Seouly, requiring optimal staffing levels.
Consumer segment analysis enables targeted marketing. It guides the brand to tailor strategies based on demographics.
Women (126%) and Gen Y (136%) show high affinity, indicating a stronger-than-average representation in Mỳ Cay Seouly's customer base. Men (81%) and Gen Z (98%) are under-indexed. This suggests marketing could be tailored to these groups.