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Managing Partner, Global Business Development
See what factors influence Muerde la Pasta performance in the Spain and how they change over time
See what factors influence Muerde la Pasta performance in the Spain and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Muerde la Pasta' competitors in the Spain
An analysis of Muerde la Pasta' competitors in the Spain
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Muerde la Pasta is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Muerde la Pasta's market performance is in the top 1% (99th percentile), indicating a leading position in Spain's Cafe & Restaurants industry. This high percentile reflects strong customer preference compared to its competitors. Performance peers in a similar range include La Taberna de Peñalver, Papa Johns Pizza, El Pòsit, laLola, Voltereta París and 365.
Customer satisfaction (CSAT) indicates customer loyalty. Tracking CSAT helps understand and improve the customer experience, thus impacting revenue and retention.
Muerde la Pasta's overall customer satisfaction (CSAT) is 71%, a significant increase of 22.3 percentage points year-over-year. Andalusia has the highest CSAT at 85%, with substantial growth. The dynamic CSAT data shows fluctuations, but overall positive customer feedback. This reveals enhanced customer sentiment.
Average check reflects spending per customer. Monitoring this KPI helps assess pricing strategy and identify opportunities to increase revenue per transaction.
The overall average check for Muerde la Pasta is 18.1 EUR, a decrease of 3.6% year-over-year. The Region of Murcia has the highest average check at 21.1 EUR. The dynamic data indicates a slight variation in average check over the observed months. This suggests potential shifts in customer spending habits.
Number of outlets shows brand's scale. Tracking outlets reflects growth, investment and ability to reach customers, crucial for market share.
Muerde la Pasta has the highest number of outlets in the Valencian Community and the Community of Madrid, with 6 each. Andalusia has 5 outlets. Other regions have fewer outlets. This indicates a concentration of Muerde la Pasta's presence in specific regions of Spain.
Identifying key competitors reveals strategic positioning. Understanding competitor visitation aids in targeted marketing and customer retention efforts.
The top competitors for Muerde la Pasta, based on cross-visitation, are Burger King (11.69%), McDonald's (7.82%), 100 Montaditos (3.71%), KFC (3.24%), and Foster's Hollywood (2.53%). This shows that customers of Muerde la Pasta also frequently visit fast-food chains.
Traffic workload shows peak hours. Monitoring workload reveals staffing needs, wait times, resource allocation improving service during busy periods.
Muerde la Pasta experiences peak traffic workload between 13:00 and 16:00, with the highest workload at 14:00 (58.14). Traffic is also high between 20:00 and 22:00. There is minimal traffic from 0:00 to 11:00. This highlights the need for increased staffing during peak lunch and dinner hours.
Consumer segments help target marketing. Understanding gender and generation affinity allows for tailored messaging and product offerings.
Women show high affinity (89 index points) to Muerde la Pasta, while Men show very high affinity (109 index points). Gen X exhibits the highest affinity (127), Gen Y a medium affinity (95) and Gen Z demonstrates affinity significantly below average (63). This data can inform marketing efforts tailored to each segment.