Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mrs. Fields performance in the Australia and how they change over time
See what factors influence Mrs. Fields performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of Mrs. Fields' competitors in the Australia
An analysis of Mrs. Fields' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mrs. Fields is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mrs. Fields' market performance is in the lower 25% in Australia's Cafe & Restaurants industry, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Ahwii, T House at Jells, Mullaloo Beach Hotel, Tim Ho Wan, Melt In Joy, and Jane Surry Hills.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Mrs. Fields' customers also frequently visit Coffee Hit (9.68%), KFC (6.45%), Cinnabon (6.45%), McDonald's (6.45%), and Doodee King (6.45%). This indicates these brands are key competitors attracting a similar customer base. Understanding their offerings and marketing strategies can inform Mrs. Fields' competitive positioning.
Traffic workload by hour reveals peak times and staffing needs. Understanding customer flow optimizes resource allocation and enhances service efficiency.
Mrs. Fields experiences peak traffic between 11 AM and 4 PM, with the highest workload at 11 AM (62.71%). Traffic is minimal between 10 PM and 4 AM. This data suggests staffing should be maximized during peak hours to ensure optimal customer service.