Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mrs. Fields performance in the Australia and how they change over time
See what factors influence Mrs. Fields performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mrs. Fields' competitors in the Australia
An analysis of Mrs. Fields' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mrs. Fields is in the lower 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mrs. Fields' market performance is in the lower 21% in Australia's Cafe & Restaurants industry. This indicates a critically low market standing compared to competitors. Performance peers in the same percentile range include The Dunes Ocean Grove, Harper and Ivy Cafe, The Grand Tasman Hotel, Ciccio's Pizza & Gelato, Cinnamon Gate, and Criterion.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Tracking CSAT helps identify areas for improvement.
Mrs. Fields' overall customer satisfaction in Australia is 70%, a decrease of 12.7 percentage points year-over-year. Queensland shows 80% satisfaction, while Victoria is at 58%. The CSAT trend decreased from 83.87% in June 2025 to 47.37% in August 2025, indicating a significant decline in customer happiness over the observed period.
Outlet count indicates brand reach and market presence. Tracking changes informs expansion strategies and competitive positioning within the industry.
Mrs. Fields has a total of 25 outlets in Australia. Victoria has the highest number of outlets (9), followed by New South Wales (8), Queensland (5), South Australia (1), Australian Capital Territory (1), and Northern Territory (1).
Identifying top competitors helps understand the competitive landscape and refine strategies to attract and retain customers effectively.
Mrs. Fields' top competitors based on customer cross-visitation in Australia are Schnitz (8.70%), Orient Hotel (4.35%), Icaro Wholefood Cafe (4.35%), Sushi Hub (4.35%), and Flying Hat Kent (4.35%). Schnitz is the most frequently visited by Mrs. Fields' customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Mrs. Fields experiences peak traffic workload between 8 AM and 5 PM, with the highest traffic around 11 AM (63.90%). Traffic is minimal between 10 PM and 4 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing, personalized experiences, and product development to better meet diverse customer needs.
Mrs. Fields' customer base shows a high affinity with women (index 109) and Gen Y (index 169). Men are under-indexed (index 93). This suggests that marketing efforts may resonate more strongly with women and Gen Y consumers.