Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Cinnabon performance in the Australia and how they change over time
See what factors influence Cinnabon performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cinnabon' competitors in the Australia
An analysis of Cinnabon' competitors in the Australia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cinnabon is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showcasing brand's share of foot traffic in the industry.
Cinnabon, with a market performance of 96 in Australia's Cafe & Restaurants industry, is a leading brand. This indicates it captures significant customer foot traffic compared to competitors like Marrow & Co., Bam Pow, DUCKFAT, Emerald Village Bakery & Cafe, Sunshine Kebabs Underwood, and Baskk Italian, all at position 96.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Cinnabon's overall CSAT is 59%, a decrease of 17.7 percentage points year-over-year. Queensland shows 66% satisfaction, while New South Wales has 41%. The downward trend and regional variations signal areas needing improvement in customer experience.
Average check reveals spending habits, reflecting menu pricing strategy, customer purchasing power, and potential revenue per transaction.
Cinnabon's overall average check is 14.6 AUD, a 30.2% decrease year-over-year. Queensland's average check is 14 AUD. The decrease indicates customers are spending less per visit or ordering fewer items.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Cinnabon has 8 outlets in Queensland, 4 in New South Wales, and 1 each in Western Australia and Victoria. This distribution highlights Queensland as a key market, while other states represent growth opportunities.
Analyzing competitors reveals market dynamics, customer preferences, and potential areas for differentiation and strategic positioning.
Cinnabon's top competitors, based on customer cross-visitation, are Betty's Burgers (8.11%), Hungry Jack's Burgers (8.11%), KFC (5.41%), Anita Gelato (5.41%), and Five Guys (5.41%). This indicates Cinnabon customers also frequent burger and ice cream establishments.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
Cinnabon experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 60.67 around 1:00 PM. Traffic starts increasing at 7:00 AM and decreases after 6:00 PM. This highlights the need for optimal staffing during lunch hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Cinnabon's customer base shows women over-represented (affinity index 102), and men slightly under-represented (affinity index 98) . Gen Y segment is highly over-represented (affinity index 170), signalling high affinity.