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See what factors influence Mr Mix Milk Shake performance in the Brazil and how they change over time
See what factors influence Mr Mix Milk Shake performance in the Brazil and how they change over time
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Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mr Mix Milk Shake' competitors in the Brazil
An analysis of Mr Mix Milk Shake' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mr Mix Milk Shake is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mr Mix Milk Shake holds a leading position in Brazil's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a very strong market presence. Competitors like Buraco da Véia, Jam, Fran's Café, Sushi Bardot, Kaishi Sushi Campolim, and Xis do Vini share a similar market position.
Customer satisfaction reflects brand loyalty and service quality, critical for retention and positive word-of-mouth, directly impacting revenue.
Mr Mix Milk Shake's overall customer satisfaction (CSAT) is 86%, a decrease of 12.5 percentage points year-over-year. The Southeast region shows the highest CSAT at 87%, while the North Region lags at 75%. CSAT trended between 76.92 and 90.53 during the period. This indicates a potential need to investigate and address factors impacting customer satisfaction, especially in the North Region.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and revenue generation potential.
Mr Mix Milk Shake has a total of 141 outlets across Brazil. The Southeast Region accounts for the largest share with 64 outlets, followed by the Northeast Region with 58, the North Region with 17, and the Central-West Region with 2 outlets. This highlights the brand's strong presence in the Southeast and Northeast regions.
Competitor analysis reveals market dynamics and customer preferences, guiding strategic decisions to gain competitive advantages.
McDonald's is the top competitor for Mr Mix Milk Shake, with 9.20% of Mr Mix's customers also visiting McDonald's. Other notable competitors include Burger King (4.29%), Cacau Show (3.68%), and Madero (3.68%). This suggests overlap in customer base and the need to monitor these competitors.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Traffic at Mr Mix Milk Shake in Brazil peaks between 2 PM and 4 PM, with the highest workload at 4 PM (50.71%). The lowest traffic is observed in the early morning hours, indicating a clear pattern of customer activity throughout the day. Resource allocation should be aligned with this traffic pattern.
Understanding consumer segments enables targeted marketing and personalized experiences, enhancing engagement and brand loyalty.
Women index higher (103) than men (98), indicating a slightly higher affinity for Mr Mix Milk Shake. Gen X (142) and Gen Y (114) segments are overrepresented, showing high affinity. This suggests marketing efforts should prioritize these demographics.