Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mr. Cow performance in the United States and how they change over time
See what factors influence Mr. Cow performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mr. Cow' competitors in the United States
An analysis of Mr. Cow' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mr. Cow is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Mr. Cow's MARKET PERFORMANCE is at the 96th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This high percentile demonstrates strong customer preference and significant market share compared to its peers. Competitors within a similar performance range include Flatbread Grill & Bar, Sprague's Maple Farms, Los Sanchez, Corbett's Burgers & Soda Bar, Noodle Express and Happy Teriyaki, all at the 96th percentile.
Customer satisfaction (CSAT) is vital as it shows customer loyalty and affects future sales through reviews and recommendations.
Mr. Cow's overall customer satisfaction is 71%, a decrease of 6.1 percentage points year-over-year. The customer satisfaction in Florida is significantly lower, at 41%, with a substantial decrease of 47.7 percentage points. The trend shows the CSAT score going from 70 in May to 78.26 in June, and then decreasing to 65.31 in July. This indicates a need to identify and address the reasons for decreased customer satisfaction, especially in Florida.
Average check is key to understanding spending patterns and revenue streams, guiding menu pricing and marketing strategies.
Mr. Cow's overall average check is $16.50, which is a 32.9% increase year-over-year. In South Carolina, the average check is $13.60 with no change in growth value. Average check goes from 9.55 USD in May to 15.33 USD in June, and then decreasing to 9.55 USD in July. This suggests successful strategies in pricing or upselling, but reveals inconsistencies. It is important to investigate the increase in average check and to ensure it positively impacts customer satisfaction.
Outlet count reflects brand reach and growth, impacting market share and brand visibility in different geographic areas.
Mr. Cow has a total of 15 outlets across the United States. The majority of outlets are located in Hawaii (5) and Georgia (4), with single locations in New York, Florida, South Carolina, Virginia, Tennessee, and Illinois. This distribution reveals a concentration of outlets in specific regions, highlighting potential for expansion and market penetration in other states.
Analyzing competitors helps refine strategies, identify opportunities, and improve positioning in the competitive landscape.
The top competitors for Mr. Cow, based on customer cross-visitation, are McDonald's, The Cheesecake Factory, and Starbucks, all with a cross-visitation rate of 9.09%. Saffron Indian Cuisine and Dave's Hot Chicken each have a cross-visitation rate of 6.06%. This data indicates that Mr. Cow's customers also frequent well-known fast-food and casual dining chains, reflecting broader consumer preferences within the Cafe & Restaurants industry.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to meet customer demand effectively.
Mr. Cow experiences peak traffic workload between 10:00 AM and 8:00 PM, with highest activity around 11:00 AM, 12:00 PM and 1:00 PM. Traffic is non-existent from 9:00 PM to 9:00 AM. This data indicates the need for optimized staffing and resource allocation during peak hours to ensure efficient service and customer satisfaction.
Understanding consumer segments by gender and generation allows for personalized marketing and optimized product placement.
Mr. Cow's customer base shows a higher affinity among women (98) and men (102). The generational mix indicates that Gen Y (154) is overrepresented compared to Gen X (25) and Gen Z (82), meaning that Gen Y shows the most brand affinity. These affinity indexes show that Gen X and Gen Z are underrepresented within Mr. Cow's customer base.