Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
See what factors influence Mixue Bingcheng performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mixue Bingcheng' competitors in the Malaysia
An analysis of Mixue Bingcheng' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mixue Bingcheng is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Mixue Bingcheng is a leading brand with a 95th percentile Market Performance. This indicates a strong market position, preferred by customers over many competitors in Malaysia. Performance peers in similar range: EFA WESTERN, RESTORAN IKAN BAKAR HANTU AIR ASAM, Ayam Gepuk Pak Gembus Taman Maju Jaya, Pizza Hills, Restoran Boston Baru, BAAN26 Thai Seafood Restaurant & Bar.
Customer Satisfaction (CSAT) measures brand perception, loyalty, and overall customer experience, guiding improvements to retain and attract customers.
Mixue Bingcheng's overall CSAT is 63%, up 11.4 percentage points year-over-year, suggesting improved customer experience. Johor shows high satisfaction (74%), while Selangor has lower satisfaction (47%) with a decrease of 17.6 percentage points. Focusing on Selangor's CSAT would be helpful.
Outlet count reflects market reach and expansion progress. Monitoring distribution across regions guides growth and identifies underserved areas.
Mixue Bingcheng has 5 outlets in Johor, 4 in Selangor, and 1 in Pahang, indicating a stronger presence in Johor and Selangor. Expansion efforts could focus on increasing outlet presence in other states for broader market coverage.
Competitive analysis identifies key rivals and customer overlap, shaping strategies to gain market share and differentiate from competitors.
Mixue Bingcheng's customers also visit KFC (14.29%), McDonald's (8.57%), Pin Ming Xuan 品茗軒 廣式茶樓 (5.71%), Mixue (5.71%), and Madam Kwan's (5.71%). KFC and McDonald's represent significant overlaps, suggesting competition for similar customer segments. Mixue's cross visitation indicates brand loyalty.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation for better customer service and operational efficiency.
Traffic workload peaks between 12:00 PM and 8:00 PM, with the highest workload around 1:00 PM (55.13%). Staffing and resources should be optimized during these peak hours to ensure efficient service and minimize wait times. Lowest traffic workload is during the night.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and brand messaging for maximum impact.
Women (116 index) are overrepresented, while men (87 index) are underrepresented. Gen X (127 index) and Gen Y (122 index) show high affinity. Gen Z (63 index) is underrepresented, meaning they are less likely to engage with the brand compared to other generations. Mixue Bingcheng should consider marketing strategies that would resonate more with Men and GenZ.