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Managing Partner, Global Business Development
See what factors influence Mita Seimenjo performance in the Japan and how they change over time
See what factors influence Mita Seimenjo performance in the Japan and how they change over time
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Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mita Seimenjo' competitors in the Japan
An analysis of Mita Seimenjo' competitors in the Japan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mita Seimenjo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Mita Seimenjo's Market Performance stands at the 99th percentile, indicating a leading position in the Cafe & Restaurants sector in Japan. This high percentile suggests Mita Seimenjo captures a significant share of customer foot traffic compared to its competitors. Performance peers in a similar range include 四川伝統火鍋 蜀漢, Shabuwara, Nikutarashi Sakae, North Village, Go Go, and Anan.
Customer satisfaction reflects customer loyalty and overall brand perception, crucial for sustainable growth and positive word-of-mouth.
Mita Seimenjo's overall customer satisfaction (CSAT) is 67%, a decrease of 2.2 percentage points year-over-year. Hiroshima Prefecture shows the highest CSAT at 75% with a 9.4 percentage point increase. Kanagawa Prefecture has the lowest CSAT at 61% with a significant decrease of 15.7 percentage points. These variations across prefectures suggest opportunities for targeted improvements.
Average check indicates customer spending per visit, directly impacting revenue and profitability for the Cafe & Restaurants industry.
Mita Seimenjo's overall average check is 1.4K JPY, a 9% increase year-over-year. Osaka Prefecture has the highest average check at 1.6K JPY with no growth. Kanagawa Prefecture has an average check of 1.3K JPY, also with no growth. The increase in average check suggests customers are spending more per visit, boosting revenue.
Number of outlets reflects brand reach and market presence, crucial for capturing a broad customer base.
Mita Seimenjo has a total of 12 outlets across Japan. Osaka Prefecture has the highest number of outlets (5), while Aichi Prefecture has 3. Chiba, Kyoto, Hiroshima and Kanagawa Prefectures each have 1 outlet. The distribution of outlets indicates the brand's strategic focus across different regions.
Understanding competitors reveals market dynamics, informing strategies for differentiation and customer acquisition.
The top competitors of Mita Seimenjo, based on customer cross-visitation, include 店 (11.09%), McDonald's (10.42%), 店 (9.09%), Starbucks (8.87%), and Yoshinoya (7.76%). These brands are frequently visited by Mita Seimenjo's customers, indicating shared customer preferences and potential areas for competitive differentiation in Cafe & Restaurants industry.
Traffic workload reveals peak hours, enabling staffing and resource optimization for customer satisfaction.
Mita Seimenjo experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 12 PM (59.50) and 1 PM (58.03). The lowest traffic occurs between 3 AM and 9 AM. Understanding these peak hours allows for optimized staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by catering to specific preferences.
Mita Seimenjo's customer base shows a higher affinity towards Women (75% with -24.87 delta) and Men (116% with 16.00 delta). Among generations, Gen X (107% with 6.72 delta) and Gen Y (103% with 3.49 delta) are overrepresented, while Gen Z (68% with -31.63 delta) is underrepresented. This informs targeted strategies focusing on gender and generational preferences.