Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence miscusi performance in the Italy and how they change over time
See what factors influence miscusi performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of miscusi' competitors in the Italy
An analysis of miscusi' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
miscusi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows miscusi's competitive strength and customer preference by measuring its share of foot traffic in the industry.
miscusi ranks in the top 1% of brands, indicating a leading market position. This high percentile signifies strong customer preference and a competitive edge over peers like Signora Bettola, Starbucks, La Bistecca, Ristorante Caffè Saraceno, Trattoria Dall'oste, and Dal Moro's, which share a similar percentile.
Customer satisfaction (CSAT) reflects customer loyalty, influencing brand reputation and repeat business, impacting long-term revenue and growth.
miscusi's overall CSAT is 85%, a 6.3 percentage point increase year-over-year, indicating improved customer satisfaction. Veneto and Lombardy show high CSAT at 86%, while Piedmont is slightly lower at 83%. The trend from May to July 2025 shows a generally positive CSAT trajectory.
Average check provides insights into customer spending habits and informs pricing strategies to optimize revenue and profitability.
miscusi's overall average check is EUR 17.7, a 2.1% decrease year-over-year. Piedmont has the highest average check at EUR 19.1, while Lombardy has the lowest at EUR 17.2. The average check showed a positive trend from May to July 2025.
Tracking outlet count helps understand market penetration and geographic reach, crucial for expansion and brand accessibility.
miscusi has 12 outlets in Lombardy, and 3 outlets each in Veneto and Piedmont. Lombardy represents the largest concentration of miscusi outlets, signifying a strategic focus in that region. The data spans from June 1, 2025, to August 31, 2025.
Identifying competitors reveals direct rivals for customers and highlights competitive pressures within the cafe & restaurant industry.
miscusi's top competitors include McDonald's (3.75% cross-visitation), All'Antico Vinaio (2.85%), Gelateria La Romana (2.23%), Starbucks (2.14%), and Pizzium (2.05%). McDonald's has the highest cross-visitation rate, suggesting it captures a significant portion of miscusi's potential customers.
Analyzing traffic workload by hours identifies peak times, enabling staffing and resource allocation to improve customer experience.
miscusi experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (69.35). Traffic starts increasing at 11:00 AM and declines after 2:00 PM, reaching minimal levels between 11:00 PM and 10:00 AM.
Understanding consumer segments allows for targeted marketing, tailoring products and services to meet the specific needs of different groups.
miscusi's customer base shows high affinity among women (106 index) and over-indexed with Gen Y (125 index) and Gen Z (165 index), indicating a high engagement from those demographics. In contrast, the brand has low affinity with Gen X(60 index).