Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Italy and how they change over time
See what factors influence Starbucks performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Italy
An analysis of Starbucks' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Starbucks in Italy holds a leading market performance at the 99th percentile, placing it in the top 1% of brands. This position indicates strong customer preference and a competitive edge. Performance peers include Ristorante Caffè Saraceno, miscusi, Dal Moro's, Signora Bettola, Ristorante Pizza Forum Roma- Forno a Legna, and La Bistecca - Osteria Fiorentina, all within a similar range.
Customer satisfaction (CSAT) is crucial for brand loyalty and repeat business, directly impacting revenue and long-term success.
Starbucks' overall CSAT in Italy is 63%, a 1 percentage point decrease year-over-year. Apulia shows the highest CSAT at 72% with a 21.5 percentage point increase, while Veneto has the lowest at 57% with a 15.4 percentage point decrease. These regional variations highlight areas for targeted improvement efforts.
Average check reflects customer spending per visit, a key indicator of pricing strategy effectiveness and customer value.
Starbucks' average check in Italy is €15.80, up 24.4% year-over-year. Lombardy has the highest average check at €18.90, while Liguria has the lowest at €10.20. This increase suggests customers are spending more per visit, potentially due to price adjustments or increased order value.
The number of outlets signifies brand presence and market penetration, influencing accessibility and brand visibility.
Starbucks has 19 outlets in Lombardy, the highest number in Italy. Lazio and Tuscany follow with 8 and 7 outlets respectively. Apulia and Liguria have only 1 outlet each. This distribution indicates a concentration of Starbucks locations in specific regions.
Identifying top competitors based on cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
The top competitors for Starbucks in Italy, based on cross-visitation, are McDonald's (11.92%), Autogrill (4.87%), Spontini (4.70%), Venchi Cioccolato e Gelato (3.69%), and Sorbillo (3.08%). These brands share a customer base with Starbucks, suggesting potential areas for competitive focus.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand effectively.
Starbucks in Italy experiences peak traffic workload between 15:00 and 16:00 (61.04%), with a gradual increase starting at 04:00. Traffic declines after 17:00, reaching minimal levels by 22:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Starbucks in Italy shows a high affinity index for women (89), indicating they are overrepresented. Men have an affinity index of 109, suggesting they are also overrepresented. Among generations, Gen Z has a significantly high affinity index (153), while Gen X and Gen Y have affinity indexes of 101 and 100, respectively.