Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Starbucks performance in the Italy and how they change over time
See what factors influence Starbucks performance in the Italy and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Starbucks' competitors in the Italy
An analysis of Starbucks' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks' market performance in Italy is at the 67th percentile, indicating an average/above average market standing. This means Starbucks attracts more customers than 67% of Cafe & Restaurants brands. Performance peers in the same percentile include Trivè Time, La Bistecca - Osteria Fiorentina, Bao Bao, and Eataly.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Starbucks' overall customer satisfaction in Italy is 63%, a slight decrease of 0.6 percentage points year-over-year. Apulia shows the highest CSAT at 72% with a significant increase, while Liguria has a lower CSAT at 66% with a decrease. This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Starbucks in Italy is 15.40 EUR, a 21.10% increase year-over-year. Lombardy has the highest average check at 18.70 EUR. This indicates customers are spending more per visit compared to the previous year.
Number of outlets indicates brand reach and market presence. A larger network can increase accessibility and brand visibility, driving customer acquisition.
Starbucks has 19 outlets in Lombardy, the highest number in Italy. Lazio has 8 outlets, and Tuscany has 7. This distribution shows a concentration of Starbucks locations in northern Italy.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic decisions and competitive positioning.
McDonald's is the top competitor for Starbucks in Italy, with a cross-visitation rate of 12.33%. Autogrill follows with 5.19%. This indicates a significant overlap in customer base between Starbucks and these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Starbucks in Italy experiences peak traffic between 15:00 and 16:00 (3 PM - 4 PM), with a traffic workload of 60.92. Traffic starts increasing significantly from 7:00 AM. This data helps optimize staffing during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with specific demographics.
Women show a high affinity (89) for Starbucks, while men are over-represented (109). Gen Z exhibits the highest affinity (147), indicating strong engagement. Gen X is under-represented (98). This suggests targeted marketing towards Gen Z and understanding male preferences.