Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
MIRAIZAKA is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MIRAIZAKA performance in the Japan and how they change over time
See what factors influence MIRAIZAKA performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of MIRAIZAKA' competitors in the Japan
An analysis of MIRAIZAKA' competitors in the Japan
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
MIRAIZAKA holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in Japan. This indicates a strong competitive advantage and high customer preference relative to peers like 花串庵 MIYABI, ニクノトモシビ 伊勢崎本店, Dynamic Kitchen & Bar Hibiki Yokohama Sky Building, Unagi Kushiyaki Izumo, Eel Hitsumabushi Sumiyagura, and 夜ノ森 川崎, who share a similar percentile range.
Customer satisfaction reflects loyalty, impacting brand perception and revenue. Tracking CSAT helps identify areas for improvement.
MIRAIZAKA's overall customer satisfaction (CSAT) is 79%, a decrease of 3.9 percentage points year-over-year. CSAT varies by region, with Saitama Prefecture at 90% (+26.8pp) and Chiba Prefecture at 81% (-10.4pp). Customer satisfaction decreased in Aichi and Chiba. This suggests location-specific factors influencing customer perception.
Average check reflects spending per customer, influencing profitability. Monitoring trends informs pricing and promotion strategies.
MIRAIZAKA's overall average check is 3.2K JPY, a slight decrease of 0.3% year-over-year. Average check varies by location, with Hiroshima Prefecture highest at 3.5K JPY and Aichi Prefecture lowest at 2.9K JPY. No growth was observed in any prefecture.
Identifying competitors helps understand the competitive landscape and benchmark performance against industry rivals.
MIRAIZAKA's top competitors based on customer cross-visitation are McDonald's (10.46%), 店 (9.23%), 店 (8.92%), Yoshinoya (8.00%), and Starbucks (6.77%). These brands attract a notable percentage of MIRAIZAKA's customers, indicating shared customer base and competitive overlap.
Understanding consumer segments enables targeted marketing, improving engagement and ROI through tailored messaging.
MIRAIZAKA's customer base shows strong female representation (92% affinity). Among generations, Gen X is overrepresented (162% affinity), while Gen Y (78% affinity) and Gen Z (66% affinity) are underrepresented. This indicates high affinity among women and Gen X.