Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Moo performance in the Brazil and how they change over time
See what factors influence Milky Moo performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Moo' competitors in the Brazil
An analysis of Milky Moo' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Milky Moo is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Moo in Brazil's Cafe & Restaurants industry has a market performance percentile of 60, indicating an average/above average market standing. This means Milky Moo attracts more customers than many competitors. Performance peers in the same percentile range include Point do Gordão, Bonde Boca Copacabana, Templo do Forno Pizzaria, Hunoo Osasco, Modern Mamma Osteria, and SkyDive Praia - Ilha 19.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales. Higher CSAT often means better business outcomes.
Milky Moo's overall CSAT is 86%, a 0.6pp increase year-over-year, indicating improved customer happiness. The South Region has the highest CSAT at 95% with a 30.5pp increase, while the Central-West and Southeast Regions show lower CSAT at 80% with decreases of -13.6pp and -2.8pp respectively. This suggests regional differences in customer experience.
Average check (AvgCheck) indicates how much customers spend per visit, influencing revenue. Monitoring AvgCheck helps optimize pricing and promotions.
Milky Moo's overall average check is 38.2 BRL, an 18.1% increase year-over-year, suggesting customers are spending more per visit. The Southeast Region's average check is 39.1 BRL with 0% growth. The dynamic data shows an average check of 41.36 BRL across the period.
Number of outlets reflects brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Milky Moo has the most outlets in the Southeast Region (110), followed by the Central-West Region (64), Northeast Region (36), South Region (25), and North Region (11). This distribution indicates a strong presence in the Southeast, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and competitive strategies.
Milky Moo's customers also frequently visit McDonald's (7.43%), Subway (2.97%), Burger King (2.97%), Cacau Show - Chocolates (2.97%), and Jockey Plaza (2.23%). This cross-visitation suggests that Milky Moo competes with these brands for customer attention and market share.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing and resource allocation for better customer service.
Milky Moo experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 4:00 PM (52.85). Traffic is significantly lower during early morning hours. This data helps optimize staffing and promotions to match customer demand.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity with specific groups.
Milky Moo's customer base shows a higher affinity towards women (126) compared to men (73). Gen Z (414) shows a significantly higher affinity compared to Gen Y (78). This suggests that Milky Moo resonates strongly with Gen Z and women, indicating opportunities for targeted campaigns.