Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Milky Moo performance in the Brazil and how they change over time
See what factors influence Milky Moo performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Moo' competitors in the Brazil
An analysis of Milky Moo' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Milky Moo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand strength and customer preference within its industry, crucial for competitive positioning and growth strategies.
Milky Moo holds a leading market performance percentile of 99 in Brazil's Cafe & Restaurants industry. This indicates a strong competitive position. Performance peers like Nino Cucina, Boteco Caju Limão, Geneal, Fornassa Restaurante, Cantina Volpi and Ordinário Bar e Música share similar standing.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty, retention, and revenue growth. High CSAT is vital for a sustainable competitive edge.
Milky Moo boasts a strong overall CSAT of 84% in Brazil, with a notable 2.2 percentage point increase year-over-year. Regional CSAT varies, with North Region at 96% while Central-West Region shows a lower CSAT at 74%. The South Region demonstrates the highest growth in CSAT, with a 29.8pp increase.
Average check (transaction value) reflects spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
Milky Moo's overall average check is 37.1 BRL, reflecting a 20.6% year-over-year increase. The Southeast Region reports an average check of 37.9 BRL, with 0% growth. The data shows consistent average check values over the observed months.
Outlet count indicates market reach and brand presence, crucial for accessibility, convenience, and overall market penetration and expansion strategy.
Milky Moo has a significant presence in Brazil, with 101 outlets in the Southeast Region, making up the largest share. Central-West Region has 64 outlets, Northeast Region has 33 outlets, South Region has 17 outlets and North Region having the fewest with 11.
Analyzing competitors provides insights into market dynamics and customer preferences, enabling strategic differentiation and competitive advantage.
Milky Moo's top competitors by cross-visitation in Brazil include McDonald's (8.18%), Burger King (4.55%), Outback Steakhouse (3.64%), Subway (3.33%), and Coco Bambu (3.03%). This shows customer overlap and potential areas for strategic focus.
Traffic workload analysis reveals peak operational times, enabling efficient staffing, resource allocation, and optimized service delivery.
Milky Moo experiences peak traffic between 10 AM and 9 PM, with the highest workload occurring between 2 PM and 6 PM. Traffic is significantly lower during early morning hours (12 AM - 8 AM). Resource planning should align with these trends.
Understanding consumer demographics allows for targeted marketing, personalized experiences, and optimized product offerings, driving engagement and loyalty.
Milky Moo's customer base skews towards women (affinity index 121) indicating a higher than average affinity. Gen Z shows the highest affinity (index 219), while Gen X is underrepresented (index 30). This affinity can inform targeted marketing.