Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Moo performance in the Brazil and how they change over time
See what factors influence Milky Moo performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Moo' competitors in the Brazil
An analysis of Milky Moo' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Milky Moo is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milky Moo's market performance is at the 64th percentile in Brazil's Cafe & Restaurants industry, indicating an average/above average market standing. This means Milky Moo captures more foot traffic than 64% of its peers. Performance peers in the same percentile range include Boteco Caju Limão, S.A Casa do Sushi, ITAL'IN HOUSE, Restaurante Maria Gulosa, Vasto, and Espetto Carioca.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
Milky Moo's top competitors based on customer cross-visitation are McDonald's (7.71%), Burger King (4.08%), Outback Steakhouse (2.72%), Jockey Plaza (1.59%), and Coco Bambu (1.59%). This indicates a significant overlap in customer base with these brands, suggesting they are primary competitors for customer attention.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation.
Milky Moo experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 4 PM to 6 PM. The lowest traffic is between midnight and 8 AM. This data helps optimize staffing and promotions to match customer demand throughout the day.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Milky Moo's customer base shows a higher affinity towards women (125) compared to men (75). Among generations, Gen Z shows the highest affinity (272), followed by Gen Y (92), while Gen X is under-indexed (20). This suggests marketing efforts should focus on Gen Z and female consumers.