Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Milk Shake MIX performance in the Brazil and how they change over time
See what factors influence Milk Shake MIX performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milk Shake MIX' competitors in the Brazil
An analysis of Milk Shake MIX' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Milk Shake MIX is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength, showing customer preference through its share of foot traffic in a specific industry.
Milk Shake MIX holds a leading position with a market performance of 97 in the Cafe & Restaurants industry in Brazil, indicating it's in the top 3% of brands. This percentile suggests strong customer preference compared to its peers like Ouro Branco Restaurante, Bitaca do Bac - Burguer Artesanal, Fat Boy Defumados, Cafeteria Gabi Fontes, Cêci Restaurante, and Brasa Churrascaria, all positioned at 97.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and business growth.
Milk Shake MIX's overall CSAT is 72%, a slight increase of 0.5 percentage points year-over-year. In the Southeast Region, CSAT is 71%, showing a significant growth of 4.3 percentage points. The dynamic CSAT data indicates fluctuations over the months, peaking in May 2025 at 86.96 and declining to 60 by July 2025.
Competitor analysis identifies key players and customer behavior, informing strategies.
McDonald's is a primary competitor for Milk Shake MIX, with a cross-visitation rate of 16.67%. Other competitors include Milk Shake UP - Vila Guilhermina, Lanchonete e Açai, Divina Comida, and Bar do Silvinho, each with a cross-visitation rate of 3.33%.
Understanding consumer segments informs targeted marketing, enhancing relevance.
Women are overrepresented in Milk Shake MIX's customer base, with an affinity index of 67.00, while Men have affinity index of 128.00. Gen Y also shows a high affinity, with an index of 171.00, indicating significant engagement with the brand.