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Managing Partner, Global Business Development
See what factors influence Mike's Pizza performance in the Germany and how they change over time
See what factors influence Mike's Pizza performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mike's Pizza' competitors in the Germany
An analysis of Mike's Pizza' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mike's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference by indicating the brand’s share of foot traffic within the industry.
Mike's Pizza holds a leading market performance in Germany's Cafe & Restaurants industry with a percentile of 98, placing it in the top 2% of brands. This indicates very strong competitive positioning relative to peers. Other brands within a similar performance range include OISHINBO Restaurant & Bar, früh bis spät, Fisch- und Steakhouse, Paulaner, Restaurant Gourmet Hu, and Lamershof, all positioned at the 98th percentile.
Customer satisfaction is crucial as it directly influences brand loyalty, repurchase rates, and positive word-of-mouth, impacting long-term business success.
Mike's Pizza has an overall customer satisfaction (CSAT) of 61% in Germany, with a 0.4 percentage point increase year-over-year. In Bavaria, the CSAT is also 61%, showing consistent satisfaction levels across this state. The CSAT varied between 53.33% and 65.63% from May to July 2025.
Average check is a key performance indicator reflecting customer spending habits and revenue generation per transaction for the brand.
The overall average check for Mike's Pizza in Germany is 17.60 EUR, reflecting the typical transaction value. This represents a 4.4% decrease compared to the previous year. In Bavaria, the average check is also 17.60 EUR. The average check varied between 13.57 EUR and 21.32 EUR from May to July 2025.
The number of outlets indicates brand reach and market presence, reflecting expansion and potential accessibility to customers.
Mike's Pizza has 12 outlets in Bavaria, Germany. This represents the brand's current physical presence within the region. There is no data about growth or decline.
Competitor analysis helps identify key rivals and understand customer preferences by revealing brands frequently visited by the same customer base.
The top competitors for Mike's Pizza, based on cross-visitation, include Burger King (9.38%), Mein Cafe-Bar Chai wala & Momos wala (6.25%), L'Osteria (6.25%), McDonald's (6.25%), and Subway (6.25%). This data highlights the competitive landscape, with Burger King showing a higher overlap in customer base.
Analyzing traffic workload by hour reveals peak times and operational demands, enabling optimized staffing and resource allocation for enhanced customer experience.
Mike's Pizza experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (55.50%). Traffic is minimal between 0:00 and 10:00, indicating low activity during these hours.
Analyzing consumer segments informs targeted marketing by identifying key demographic groups and aligning strategies with their preferences and behaviors.
Mike's Pizza shows high affinity with women (84) and men (109). Among generations, affinity is highest with Gen Z (131), followed by Gen X (104), and lower with Gen Y (82). This data suggests targeted marketing should prioritize Gen Z and understand gender-specific preferences.