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Managing Partner, Global Business Development
See what factors influence Mikel Coffee Company performance in the Turkey and how they change over time
See what factors influence Mikel Coffee Company performance in the Turkey and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mikel Coffee Company' competitors in the Turkey
An analysis of Mikel Coffee Company' competitors in the Turkey
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mikel Coffee Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, reflecting its competitive strength and customer preference.
Mikel Coffee Company holds a leading market position in Turkey's Cafe & Restaurants industry with a 99th percentile. This signifies a very strong market presence relative to its peers like Olden 1772, Cajun Corner, Buba Park Nefes Vadi Restaurant & Cafe, Astra Balik Fish House, Köşk 1981 fish meat restaurant, and Sofram Balık Restaurant which share similar position.
CSAT measures customer happiness, directly impacting loyalty and repeat business. It's crucial for brand perception and long-term success.
Mikel Coffee Company demonstrates strong customer satisfaction in Turkey, with an overall CSAT score of 79%, up 2 percentage points year-over-year. The Black Sea Region leads with 100% satisfaction, followed by Central Anatolia (92%) and Marmara Region (79%). These high scores indicate positive customer experiences and brand perception across key regions.
Average check reflects spending per customer, impacting revenue. Monitoring helps optimize pricing and promotions for profitability.
Mikel Coffee Company's average check in Turkey is 282.1 TRY, a significant 33.1% increase year-over-year. The Marmara Region shows an average check of 278.8 TRY. This rise suggests increased customer spending, potentially from menu adjustments or successful upselling strategies.
Outlet count indicates brand reach and market penetration. Growth reflects expansion strategy and competitive positioning.
Mikel Coffee Company has a significant presence in Turkey with 52 outlets. The Marmara Region dominates with 43 outlets, followed by Southeastern Anatolia (3), Central Anatolia (2), Black Sea Region (2), Aegean Region (1), and Eastern Anatolia Region (1). This distribution highlights Marmara as a key market, with growth opportunities in other regions.
Identifying key competitors helps understand market dynamics and benchmark performance to refine competitive strategies.
Mikel Coffee Company's top competitors in Turkey, based on customer cross-visitation, are Kahve Dünyası (7.02%), Starbucks (6.61%), Köfteci Yusuf (6.20%), Espressolab (5.79%), and Mado (4.55%). These brands represent the primary alternatives considered by Mikel's customers, informing competitive positioning and marketing efforts.
Understanding peak traffic hours helps optimize staffing, inventory, and promotions to maximize sales and customer satisfaction.
Mikel Coffee Company experiences peak traffic between 17:00 and 21:00, with the highest workload at 21:00 (58.61%). Traffic gradually increases from 7:00 (10.28%) peaking in the evening, then declines after 22:00. This highlights the importance of adequate staffing and resource allocation during these peak hours to manage customer flow effectively.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies for greater impact.
Mikel Coffee Company's customer base in Turkey shows a slightly higher affinity among women (103 index) compared to men (99 index). Gen X shows the highest affinity (111 index), followed by Gen Y (102 index), while Gen Z is under-indexed (59 index). Marketing strategies should consider these preferences to better engage key customer groups.