Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mikel Coffee performance in the Greece and how they change over time
See what factors influence Mikel Coffee performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mikel Coffee' competitors in the Greece
An analysis of Mikel Coffee' competitors in the Greece
In Cafés & Restaurants
·Jun – Aug 25
Mikel Coffee is in the top 11% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mikel Coffee's market performance is at the 89th percentile, positioning it as an average/above average performer in Greece's Cafe & Restaurants industry. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include Pefkospilia Taverna, Πρόεδρος'', SantAnna Mykonos, KFC, and Ammoudi Fish Tavern.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mikel Coffee's overall customer satisfaction is 80%, a 1.2 percentage point increase year-over-year. Macedonia and Thrace show the highest satisfaction (84%), while Attica and Thessaly and Central Greece show the lowest (75%). Customer satisfaction has fluctuated between 78.23% and 81.73% during the period from May to July 2025.
Average check reveals spending habits, crucial for pricing strategies and revenue optimization.
Mikel Coffee's overall average check is 5.9 EUR, a 0.8% decrease year-over-year. Macedonia and Thrace have the highest average check (6.7 EUR), while Thessaly and Central Greece have the lowest (4 EUR). The average check fluctuated between 5.41 EUR and 6.85 EUR during the period from May to July 2025.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility.
Mikel Coffee has the most outlets in Macedonia and Thrace (52), followed by Attica (47). The fewest outlets are in the Region of Crete (1). This distribution highlights regional strengths and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Mikel Coffee's top competitors based on cross-visitation are Goody's Burger House (5.37%), Coffee Island (3.96%), Gregory's (3.17%), Bruno Coffee Stores (2.56%), and McDonald's (2.47%). This indicates shared customer bases and potential areas for competitive focus.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
Mikel Coffee experiences peak traffic between 9:00 AM and 12:00 PM, with the highest workload at 11:00 AM (63.64%). Traffic is lowest between 1:00 AM and 4:00 AM. This data informs staffing and operational decisions to optimize service during peak times.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement.
Mikel Coffee's customer base shows a high affinity towards women (index 73) and men (index 122). Gen X (index 130) shows the highest affinity, while Gen Z (index 62) shows the lowest. These affinity indexes inform targeted marketing and positioning strategies.