Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mikel Coffee performance in the Greece and how they change over time
See what factors influence Mikel Coffee performance in the Greece and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mikel Coffee' competitors in the Greece
An analysis of Mikel Coffee' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mikel Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mikel Coffee holds a leading position with a market performance percentile of 99 in the Cafe & Restaurants industry in Greece. This indicates a strong competitive advantage, with performance peers including Ammoudi Fish Tavern, Gregory's, KFC, Coffee Island, SantAnna Mykonos, and canale restaurant all within a similar high-performance range.
Customer Satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and brand reputation.
Mikel Coffee's overall CSAT is 80%, a 2.5 percentage point increase year-over-year, indicating improved customer satisfaction. Aegean region leads with 85%, while Attica shows 75%. CSAT dynamic data shows fluctuations over the three-month period, with a peak in May and a dip in July.
Average Check reflects the average amount customers spend per transaction, revealing pricing strategy effectiveness and customer spending habits.
The overall average check for Mikel Coffee is 5.9 EUR, a slight decrease of 0.8% year-over-year. Macedonia and Thrace have the highest average check at 6.7 EUR. The dynamic data indicates fluctuations across the months, suggesting seasonal or promotional impacts on spending.
Number of Outlets indicates a brand's market presence and expansion, reflecting its growth strategy and accessibility to customers.
Mikel Coffee has the largest number of outlets in Macedonia and Thrace (52), followed by Attica (47). The distribution shows where Mikel Coffee has a more prominent physical presence within Greece. There are no growth metrics provided to show expansion.
Identifying top competitors and cross-visitation rates reveals direct competition and potential customer overlap for strategic advantages.
Goody's Burger House (5.29%) and Coffee Island (4.16%) are the top competitors with the highest cross-visitation from Mikel Coffee customers. This data highlights key brands vying for the same customer base, aiding in competitive strategy.
Traffic Workload helps businesses understand peak hours and manage staffing and resources efficiently to meet customer demand.
Mikel Coffee experiences peak traffic workload between 9 AM and 12 PM, with the highest workload at 11 AM (64.57). Traffic gradually decreases through the afternoon and evening. Low traffic workload is observed from midnight to 5 AM.
Consumer segments analysis allows targeted marketing by understanding the brand's audience by gender and generation to tailor marketing.
Mikel Coffee's customer base shows a high affinity towards women (75%), suggesting this segment is overrepresented. Men are also overrepresented (119%). Gen X also demonstrates overrepresentation (132%), while Gen Y (83%) and Gen Z (64%) are underrepresented compared to the average consumer.