Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Greece and how they change over time
See what factors influence McDonald's performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Greece
An analysis of McDonald's' competitors in the Greece
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 4% of brands
Sample of brands in the same percentile
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
McDonald's holds a leading position in Greece with a market performance percentile of 96. This indicates a strong competitive advantage. Performance peers in the same range include Romeo Restaurant and Alektor.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is crucial for identifying areas for improvement.
McDonald's overall CSAT in Greece is 45%, a decrease of 6.8 percentage points year-over-year. Peloponnese, Western Greece and the Ionian show the highest CSAT at 55% with an increase of 18.9 percentage points.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
The overall average check for McDonald's in Greece is 12.2 EUR, up 4.4% year-over-year. Peloponnese, Western Greece and the Ionian have the highest average check at 14.4 EUR.
Outlet count reflects market presence and accessibility, influencing brand reach and revenue potential. Expansion strategies rely on outlet distribution analysis.
McDonald's has 24 outlets in Attica, representing the largest concentration in Greece. Macedonia and Thrace have 4 outlets, while the Region of Crete and Aegean each have 3 and 2 respectively.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
The top competitors for McDonald's in Greece, based on cross-visitation, are Goody's Burger House (6.57%), Gregory's (3.15%), and KFC (3.09%). This indicates shared customer interest.
Traffic workload analysis by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
McDonald's in Greece experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 21:00 (77.19%). Traffic is lowest between 3:00 and 7:00.
Understanding consumer segments by gender and generation enables targeted marketing, product development, and personalized customer experiences, maximizing engagement.
McDonald's in Greece shows a high affinity with men (index 127) and Gen X (index 111). Gen Z (index 81) is under-indexed, suggesting lower affinity compared to the average consumer.
Cafés & Restaurants