Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Greece and how they change over time
See what factors influence KFC performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Greece
An analysis of KFC' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Greece holds a market performance percentile of 88, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same range include Hug Me Naxos (breakfast, brunch, pizza & cocktails) and Melia Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales.
KFC's overall CSAT in Greece is 69%, a 9.6 percentage point increase year-over-year, indicating improved customer sentiment. CSAT varies by location, with Epirus and Western Macedonia at 74%, Attica at 72%, and Macedonia and Thrace at 45%.
Average check reveals spending per customer, crucial for revenue insights. Monitoring it helps optimize pricing and promotions.
The overall average check for KFC in Greece is 16.4 EUR, a 4.8% increase year-over-year, suggesting customers are spending more per visit. Average check varies by location, with Epirus and Western Macedonia at 25.7 EUR, Attica at 15.5 EUR, and Macedonia and Thrace at 13.3 EUR.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand visibility.
KFC has 17 outlets in Attica, 3 in Macedonia and Thrace, 1 in Peloponnese, Western Greece and the Ionian, and 1 in Epirus and Western Macedonia. Attica has the highest concentration of KFC outlets in Greece.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
KFC's top competitors in Greece, based on cross-visitation, are McDonald's (9.03%), Goody's Burger House (5.58%), TGI Fridays (2.79%), Veneti (2.63%), and Coffee Island (2.63%). This indicates a significant customer overlap with McDonald's.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand.
KFC's peak traffic hours in Greece are between 19:00 and 22:00, with the highest workload at 21:00 (69.49%). Traffic is minimal between 1:00 and 10:00. This data helps optimize staffing during peak times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies for better engagement.
KFC's customer base in Greece shows a high affinity among women (83%) and men (114%). Among generations, Gen X shows an affinity of 111%, Gen Y 88%, and Gen Z 108%. This suggests targeted marketing towards men and Gen X could be effective.