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Managing Partner, Global Business Development
See what factors influence KFC performance in the Greece and how they change over time
See what factors influence KFC performance in the Greece and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Greece
An analysis of KFC' competitors in the Greece
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
KFC holds a leading market position in Greece's Cafe & Restaurants industry with a 99th percentile. This signifies KFC captures a significant portion of customer traffic, outperforming most competitors. Performance peers include Ammoudi Fish Tavern, SantAnna Mykonos, Mikel Coffee, Πρόεδρος'', Gregory's, and Hug Me Naxos.
Customer satisfaction reflects brand perception and loyalty, crucial for repeat business and positive word-of-mouth, impacting revenue.
KFC's overall customer satisfaction in Greece is 68%, up 8.8 percentage points year-over-year, indicating improved customer sentiment. Satisfaction varies by location, with Epirus and Western Macedonia at 72% (down 3.1pp), Attica at 70% (up 18.2pp), and Macedonia and Thrace at 45% (up 15.7pp). Recent CSAT trend has been decreasing from May to July 2025.
Average check indicates customer spending per visit, reflecting menu pricing strategy and customer purchase behavior, influencing revenue.
The average check for KFC in Greece is 16.4 EUR, a 4.8% increase year-over-year, suggesting higher customer spending. Average check varies by region: Epirus and Western Macedonia at 25.7 EUR, Attica at 15.5 EUR, Macedonia and Thrace at 13.3 EUR, and Peloponnese, Western Greece and the Ionian at 12.6 EUR. Average check has been fluctuating from May to July 2025.
Outlet count indicates brand presence and market reach, affecting accessibility and brand visibility, key for market penetration.
KFC has a total of 22 outlets in Greece. Most are located in Attica (17), followed by Macedonia and Thrace (3), and then Peloponnese, Western Greece and the Ionian and Epirus and Western Macedonia each with 1 outlet. The majority of KFC's presence is concentrated in the Attica region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for growth.
KFC's top competitors in Greece, based on customer cross-visitation, are McDonald's (9.02%), Goody's Burger House (5.57%), Coffee Island (2.79%), TGI Fridays (2.79%), and Veneti (2.62%). These brands represent the most common alternative choices for KFC's customer base.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
KFC in Greece experiences peak traffic between 11:00 and 23:00, with the highest workload occurring at 21:00 (65.54%). Traffic is minimal between midnight and 10:00. These insights suggest optimal staffing and resource allocation strategies during peak hours.
Understanding consumer demographics enables targeted marketing, product development, and personalized experiences, improving engagement.
KFC's consumer base in Greece shows affinity towards women (83 affinity index), indicating they are overrepresented. Among generations, Gen X (110 affinity index), Gen Z (107 affinity index), and Gen Y (89 affinity index) have varying engagement levels, with Gen X exhibiting higher affinity and Gen Y showing the lowest affinity.