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Managing Partner, Global Business Development
See what factors influence Gregory's performance in the Greece and how they change over time
See what factors influence Gregory's performance in the Greece and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gregory's' competitors in the Greece
An analysis of Gregory's' competitors in the Greece
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gregory's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Gregory's is a leading brand with a market performance percentile of 99 in Greece. This position indicates a high level of customer preference and a strong competitive standing relative to brands like Coffee Island and Mikel Coffee, which share the same percentile range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, influencing customer retention and positive word-of-mouth, directly impacting revenue.
Gregory's customer satisfaction is at 76%, a decrease of 1.6 percentage points year-over-year. Satisfaction varies by region, with Epirus and Western Macedonia having the highest (97%) and Aegean showing a decrease. Action is needed to address declining overall satisfaction, while leveraging high-satisfaction regions.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding pricing strategy effectiveness in Cafe & Restaurants.
Gregory's average check is 6.4 EUR, slightly down by 0.2% year-over-year. Regional variations exist, with Peloponnese, Western Greece, and the Ionian having the highest average check (7.4 EUR). Monitor regional differences to optimize pricing and promotions.
Number of outlets signifies brand reach and market presence, reflecting expansion strategy and potential customer accessibility in the Cafe & Restaurants sector.
Gregory's has 227 outlets in Attica, the highest number, indicating a strong presence. Other regions have fewer outlets, presenting opportunities for expansion to increase brand accessibility and market coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation in Cafe & Restaurants.
Gregory's customers also visit Goody's Burger House (4.98%), Coffee Island (4.84%), and Everest (4.55%). Understanding these cross-visitation patterns helps Gregory's refine its offerings and marketing to maintain and grow its customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours in Cafe & Restaurants.
Gregory's experiences peak traffic between 08:00 and 12:00 (hod 8-11), with the highest workload around 11:00. Staffing and resource planning should align with these peak hours to provide optimal service.
Consumer segment insights enable targeted marketing, allowing brands to tailor campaigns to specific demographics, improving engagement and conversion rates in Cafe & Restaurants.
Gregory's customer base shows a high affinity for women (75) compared to the average. Men are overrepresented (119). Gen X (137) shows high affinity, while Gen Y (75) and Gen Z (65) are underrepresented compared to the average consumer. Marketing efforts should consider these segment preferences.