Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mikel Coffee performance in the Cyprus and how they change over time
See what factors influence Mikel Coffee performance in the Cyprus and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mikel Coffee' competitors in the Cyprus
An analysis of Mikel Coffee' competitors in the Cyprus
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mikel Coffee is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Mikel Coffee's market performance is at the 96th percentile, indicating a leading position in Cyprus's cafe & restaurant industry. This high percentile signifies strong customer preference compared to competitors like COFFEEHOUSE TasteHabitat, The Tremythas of Simou, Tommy's Pub, La Petite Maison (LPM), Moondog's Bar & Grill and Noesis, which are around the same percentile range.
Customer satisfaction reflects brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth.
Mikel Coffee's overall customer satisfaction in Cyprus is 68%, a decrease of 16.4 percentage points year-over-year. This decline suggests a need to investigate and address potential issues affecting customer experiences to improve satisfaction levels.
Average check reveals customer spending habits and pricing effectiveness, directly impacting revenue generation and profitability.
The average check for Mikel Coffee in Cyprus is 4.90 EUR, a decrease of 32.20% compared to the previous year. This indicates customers are spending less per visit. The average check in Cyprus region is slightly higher at 5.30 EUR.
Outlet count indicates brand reach and expansion, influencing market penetration and revenue potential within the cafe & restaurant sector.
Mikel Coffee has 18 outlets in Cyprus. This represents their current physical presence and distribution network in the country. There is no growth value available, and the bar fill percentage is 100%, which is irrelevant in this report.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
McDonald's (17.39%) and Ocean Basket (15.22%) are the top competitors most frequently visited by Mikel Coffee customers in Cyprus. Pizza Hut and Caffè Nero are also notable competitors with 10.87% cross visitation. The Blue Pine Bar Restaurant has 8.70% cross visitation.
Understanding traffic workload helps optimize staffing and resource allocation, improving efficiency and customer experience during peak hours.
Mikel Coffee experiences peak traffic between 09:00 and 20:00, with the highest workload around 10:00 (51.03). Traffic gradually decreases after 20:00, reaching its lowest point between 01:00 and 05:00. This workload distribution provides insight into when to allocate resources.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific customer groups.
Mikel Coffee's customer base shows an overrepresentation of men (125%) compared to the average consumer. Gen X (130%) is also overrepresented. Gen Y and Gen Z (both 75%) are underrepresented. This affinity analysis indicates targeted potential for messaging and products.