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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Mikado Sushi performance in the Vietnam and how they change over time
See what factors influence Mikado Sushi performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mikado Sushi is in the top 4% of brands
Sample of brands in the same percentile
An analysis of Mikado Sushi' competitors in the Vietnam
An analysis of Mikado Sushi' competitors in the Vietnam
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mikado Sushi, with a market performance of 96 in Vietnam's Cafe & Restaurants industry, holds a leading position (top 4%). This high percentile indicates strong customer preference relative to competitors like HOA VANG restaurant, Kyodong Chicken Da Nang, Quán Hồi Xưa, Dooing Coffee Lab, Dookki Vincom Thao Dien, and Trà Chanh Bờ Kè, which are in the same range.
Competitor analysis identifies key rivals and customer behavior, informing strategic positioning and competitive advantages.
Mikado Sushi's customers also frequent Starbucks (15.63% cross-visitation), KFC (9.38%), and Lotteria (9.38%), Hong Hoai's Restaurant (6.25%) and Gardenia (6.25%) indicating shared customer base. This suggests Mikado Sushi competes with these brands for customer preference and loyalty.
Traffic workload analysis reveals peak hours, enabling resource allocation and staffing optimization for enhanced customer service.
Mikado Sushi experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity at 6:00 PM (67.71%) and 7:00 PM (66%). This insight allows for optimized staffing and resource allocation during peak hours to enhance customer service and operational efficiency.
Understanding consumer segments by Gender and Generation allows targeted marketing and positioning, optimizing engagement and affinity.
Women (Affinity Index 118) and Gen X (Affinity Index 469) have high affinity for Mikado Sushi. Men (Affinity Index 87) and Gen Y (Affinity Index 68) show under-indexed representation. These insights help focus marketing efforts towards customer groups with higher engagement.