Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Merzenich performance in the Germany and how they change over time
See what factors influence Merzenich performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzenich' competitors in the Germany
An analysis of Merzenich' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Merzenich is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Merzenich's market performance is at the 47th percentile, indicating a below average/lagging position. This suggests that Merzenich captures less foot traffic compared to many competitors. Performance peers in the same percentile range include ECHTE BÄRLINER, R-Café, Max & Moritz Weinbar, ATRIN, Bäckerei Schmidt, and Hamburgerei.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Merzenich's top competitors based on cross-visitation are McDonald's (10.60%), Burger King (3.23%), Kamps Bäckerei (3.23%), KFC (3.23%), and Cafe Extrablatt (2.76%). This indicates that customers who visit Merzenich also frequently visit these fast-food chains and bakeries.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Merzenich experiences peak traffic workload between 09:00 and 12:00, with the highest workload at 11:00 (52.50%). Traffic starts increasing significantly from 06:00, suggesting a strong breakfast and brunch crowd. Traffic decreases after 17:00.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for better engagement.
For Merzenich, both Women and Men have an affinity index of 100.00. Gen X shows an affinity index of 118.00, indicating a high affinity. Gen Y has an affinity index of 89.00, and Gen Z has an affinity index of 78.00, both under-indexed.