Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Merzenich performance in the Germany and how they change over time
See what factors influence Merzenich performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merzenich' competitors in the Germany
An analysis of Merzenich' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Merzenich is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Merzenich's market performance is at the 46th percentile in the Cafe & Restaurants industry in Germany, indicating a below average/lagging market position. This means that Merzenich captures less foot traffic compared to many competitors. Performance peers in the same percentile range include NAMASTE, Aapka, eatDOORI, Vietbowl, immergrün, and Asia Unique.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Merzenich's overall customer satisfaction (CSAT) is 52%, a decrease of 3.7 percentage points year-over-year. In North Rhine-Westphalia, CSAT is also 52% with the same decrease. The CSAT trend shows fluctuations between 46.22% and 56.04% during the reporting period, indicating potential areas for improvement in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Merzenich is 7.7 EUR, a 4% decrease year-over-year. In North Rhine-Westphalia, the average check is also 7.7 EUR. The average check fluctuated between 7.17 EUR and 8.19 EUR during the reporting period, suggesting variations in customer spending habits over time.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Merzenich has 70 outlets in North Rhine-Westphalia. This indicates the brand's physical presence and accessibility within this region. There is no growth value provided, so the change in the number of outlets cannot be determined.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Merzenich, based on customer cross-visitation, are McDonald's (8.93%), Cafe Extrablatt (4.02%), Burger King (3.13%), L'Osteria (2.68%), and Brauhaus FRÜH am Dom (2.68%). This indicates that customers who visit Merzenich also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Merzenich experiences peak traffic workload between 6 AM and 6 PM, with the highest traffic around 10 AM (53.69%). Traffic is minimal between 9 PM and 4 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Merzenich's customer base shows a high affinity towards women (97), indicating they are slightly under-indexed compared to the average. Men are over-indexed (102). Among generations, Gen X is over-indexed (111), Gen Y is under-indexed (88), and Gen Z is significantly over-indexed (116), suggesting a strong affinity from this younger demographic.